The Ultimate in Reinvention: Britney Spears “Would You Hold It Against Me?” Video!

Britney Spears dropped her latest video and it’s hot, interesting and innovative. Check it out.

This was part of a conversation yesterday on MTV.com about this video and how Spears and her team have reinvented her look– though the music is strictly conventional Spears– and her branding. Check out all the product placements and what they have done to show in her so many different perspectives and even the play on words of the chorus/title is perfection. What I like about it is that it forces us to see Britney in a new way and the sequence where she is fighting against herself is amazing and references films like Crouching Tiger, Hidden Dragon, Matrix, Kill Bill and others.

Love the fashions, the behind the scenes feel, the extremely well-done editing and her eyelashes. *(MakeUp ForEver are they your lashes she is wearing?) Dannijo provided the grand necklace Spears wore!

Dannijo Ismene Necklace $745

www.DANNIJO.com
This video will get a lot of play and airtime! Thoughts and comments welcome!

Stevie Wilson, LA-Story.com

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