Highpoints of ISSE! Brands, Products, People + Killer Product Hunts! #ISSELB15 #BloggerCafe

What’s not to love about the ISSE show? It’s chock full of brands ranging from hair, skincare, spa-products, bath & body products, nail and cosmetics. It’s like the who’s who of the pro beauty industry. Most of the brands displaying at the show have some amazing show specials and it’s possible to buy more product than you are able to carry out of the show. That said, it’s a fun show to visit and walk the floors. For those who don’t know the spa/skincare section is held in the Arena and it’s significantly quieter but it is equally packed in terms of vendors and people wanting to peruse products.

birds-eye-view

I was part of the blogger contingent– the first ever group of bloggers to be featured at the show and be part of the “Blogger Cafe”. What was the Blogger Cafe? It was close to the food but we weren’t dispensing coffee as much as the group of us were meeting with at least 4 brands over a 2 hour period. I wound up meeting with 5-6 product lines, four scheduled and 2 more that were ones that I had scheduled to meet with at the Blogger Cafe.

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Blogger Cafe tables.

Occulash:
I meet with Occulash ( a new lash-thickening mascara employing natural fibers married with green tea.) It’s really a very interesting product. It really does deliver a beautiful longer lash that isn’t irritating for me (and I have sensitive eyes)

MOYOU

mo-you-kitty

Do you like nail art? Are you skilled at doing nail art? Do you want to wear nail art? (Done with the questions ). I think nail art is fun. I like to wear it when I have time to find someone who is skilled at it. Me? I can’t do it.. or rather I don’t have a lot of patience to the fine motor coordination to create on my own nails. Now you don’t need to go out of your own home to get nail art. MOYOU makes it so easy. You can be doing your own nail art via a stamp kit that is remarkably simple and extremely economical to you. Check out a “stamping test” with MOYOU http://youtu.be/vWbEb0ubpNw?

The next four brands are ones that I had formal appointments with at the Blogger Cafe.

Jessica Cosmetics

JC_Phenom_LP

If the name sounds familiar (particularly if you are in So. California), it should be. Jessica Cosmetics is well known for their fabulous — and natural, nurturing nail products. They released a new presentation in the polish category that is really a new innovation that is NOT a gel!. What does that mean? It means that you don’t have to use UVA or LED lights or even a gel polish to have a glossy, vibrant, strong and long-lasting shine on your nails. It only requires natural light.

Jessica Cosmetics’ “PHENOM” is a new “natural light” and fast drying polish system with the lasting power and strength of the products that use LED or UV lamps!

This polish allows you to use the Jessica base coat of your choice as part of the 3 step process that follows with a “Vivid Polish” and wraps up your fabulous manicure with “Finale Shine”, the top coat to give you killer long-lasting result for up to 10 days. Definitely something to try out because it doesn’t require LED or UV light just regular light to achieve a strong and vibrant glossy shine with a gel–free polish.

Ibiza Hair
Long a favorite of celebrity hair stylists and their clients, Ibiza brush is a great product line of hair tools: brushes and hair dryers. The brushes come in 3 series: EX, CX and the B series. All are stellar products but the B series brush with the B7 is a wrapping brush that is killer with great rotated bristles. (check out the photo here: http://ibizahair.com/b7/). I have never seen a brush that did so much! Plus Ibiza has a great hair dryer that is all about getting the job done FAST. It’s a celebrity favorite for that reason. It’s a no frills dryer- it’s goal is to get the hair to a rough dry state and let you style it!

Gellibility

gellibitlity 1

Gellibility didn’t exist about 7 months ago. It is that new! And it’s that innovative too! This product allows you — consumer or pro- to save some serious bucks when doing nails. This 2 step process allows you to turn any polish (no matter the price point) into a gel polish, one drop at a time. It’s extremely affordable and you don’t have polishes costing you a ton of $$$ when they dry up because you don’t use that color often. This one is a slam dunk winner in my book.

Check out this very useful video here: http://youtu.be/3mgx6KObwDg

Bio France Lab
My last interview of the day was especially illuminating. I am a huge fan of skincare and finding a line that is natural, botanical and effective can often be a lengthy venture and a pricey too. I just found what could be your holy grail, so you can stop looking and say thank you!
This line is created by chemist and a skincare expert. Most of the line is formulated in France with an exacting focus on getting the proper active ingredients in the formula and none of the ones you don’t want. Select products are made in France with the rest made in the US! The number of products keep growing and it’s solving every single skincare issue you have with highly effective regimen that you can tailor to your needs without breaking your budget! The line includes a GOLD collection, bath and body care, masques, and a lot more products. Check it out!

This is the last blast I have from ISSE! I loved the show. I learned about great products and new lines! It was a great opportunity to meet up with bloggers I didn’t know!

Stevie Wilson,
LA-Story.com

DEALS and STEALS
I am required to tell you that I am an “affiliate” with these brands. I curate deals that offer bonuses, bargains and great products –and some are very specifically for this site to feature to YOU!
The amount I make has yet to be determined that despite people going to visit the links (and it’s in the thousands every month), I have yet to have anyone buy anything from them.

ZendyBeauty.com

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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