Colgate Optic White Suite Hosts Celebs for Whiter Teeth + Beauty Treatments!

In celebration of awards season, Colgate Optic White hosted the Colgate Optic White Beauty Lab on Saturday, March 3 at the Sunset Plaza House. Guests had a chance to see a live whitening demo showcasing that Colgate Optic White products really do work!

SculpSure provided demos of their FDA-cleared, non-invasive, light-based body contouring treatments that help achieve a natural looking, slimmer appearance.
–LumaBella offered hair styling for guests seeking a refined, red carpet-ready look using their technologically advanced tools including the Cool Mist Straightener, Pure Performance Style, Pure Power Dryer and Keratin Dual Touch.



Guests witnessed the power of Colgate Optic White first-hand at the Colgate® Optic White® Beauty Lab on March 3, 2018 in Los Angeles, California.

(Photo by Jerod Harris |Getty Images for Colgate® Optic White® Beauty Lab)

Here’s a guest getting a touch-up on her hair


Jaime King was one of the first to arrive at the Colgate® Optic White® Beauty Lab for a day of pampering. The actress arrived in high spirits styled in a pleated yellow skirt and knitted sweater as she made her way through the packed house, stopping at the Colgate® Optic White® Beauty Lab to learn more about the power of Colgate® Optic White®. The “Hart of Dixie” actress was overheard mentioning how much she loves using the Colgate® Optic White® toothpaste as part of her daily beauty routine.




Jesse Metcalfe arrived sans fiancé Cara Santana to the Colgate® Optic White® Beauty Lab. The “Chesapeake Shores” actor was spotted catching up with friends while snapping photos of the scenic views of the Los Angeles Hills before making his way over to the Colgate® Optic White® Beauty Lab to learn how to achieve a visibly whiter smile. Metcalfe sang a rendition of Jan’s “Brush Up” song from “Grease” while witnessing the power behind Colgate® Optic White®.




· Casper Smart arrived to the Colgate® Optic White® Beauty Lab sporting  an all-denim ensemble.



He enjoying a soothing massage from PRIV professionals before making his way downstairs to mingle with guests.



He was spotted chatting with friend and fellow dancer, Montana Tucker while snapping photos on her Instagram live story.


If you wanted white teeth this was definitely THE PLACE to be.. with Colgate Optic White and friends!!

Stevie Wilson,




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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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