Social Media Fanatics: the USA’s Ultimate Guilty Pleasure! How Obsessed Is YOUR State?

Here’s a hot update on how much social media is employed on a state by state basis. This post and the related interactive pages will share crazy-great and interesting topics in state rankings in terms of searches conducted on specific topics and/or activities. Check this out and let me know your thoughts!

Social Media Fanatics: the USA’s Ultimate Guilty Pleasure!

Check out’s Interactive Site/Report that Reflects the Hottest Trends by STATE!


Social Media (including the usual suspects – Facebook, Twitter and Instagram) is revealed to be America’s most popular guilty pleasure.
Georgia, Alabama, South Carolina, Ohio and Nevada all come top for social media, with a combined total of 45,902,000 searches being made in these five states alone
Social media beats Netflix binge-watching, online gaming, ordering take-out, and more.

Who Runs The World? Social Media Addicts… has trawled the web to uncover the USA’s ultimate social vices. Their new interactive tool shows how addicted Americans are to their guiltiest pleasures, ranging from the apparently benign to the absolutely embarrassing.
How to read the report:

Via this interactive tool/report, the size of each bubble represents the number of searches for the term in each state compared to the size of the state to create a percentage of people within each state searching for the activity. The numbers in each bubble indicate the search volume per month.

To learn more about the use of this report,  visit

In the time of #covfefe and other irresistible Twitter Trumpisms, it’s perhaps not surprising that social media stormed ahead as the USA’s guiltiest leisure time activity…

Top 5 States sifted through 823 million internet searches (you’re welcome), to work out the number of times each guilty pleasure was searched for, and then calculated this as a proportional percentage in relation to every state’s individual population.

143.46% – Georgia – Arguably the USAs quirkiest state, what with its shrimp that live in the mountains and the stuffed opossum named Spencer that gets dropped on NYE, Georgia is also the USA’s most social media obsessed state, home to 14,791,000 social media searches. #spencer4lyf
132.24% – Alabama – When it’s not all that sweet at home in Alabama, it seems that the locals turn to social media… 6,431,000 times a month, to be exact.
131.04% – South Carolina – What do the residents of South Carolina, with its 6,501,000 searches for social, natter about on Twitter, Instagram or Facebook? It could be Hercules, the resident Liger (half-lion, half-tiger), or possibly even ‘Messie’, South Carolina’s very own Loch Ness Monster.
125% – Ohio – Ohio has an official rock song called ‘Hang On Sloopy’, which should probably be a guilty pleasure in its own right. Nevertheless, not to be outdone, Ohio racked up 14,518,000 searches, which actually places it just one step behind Georgia in real terms.
124.52% – Nevada – Nevada is good at coming top at things. For instance, it holds the Guinness World Record for remarkable achievements like the “World’s Largest Margarita”, as well as “Most People Making Sandwiches Simultaneously”. It seems they are just as talented at using social media, with 3,661,000 searches being made during the research month.

Social Media By Numbers

725,865,300 Searches- The USA’s total number of online searches being made for the major social media platforms over the course of the research month.
45,902,000 Searches – The combined total of the top 5 States alone (Georgia, Alabama, South Carolina, Ohio and Nevada).
33 Million Searches – The number of searches racked up by Texans in a mere month. There’s arguably not a lot else to do in Texas, as indicated by the fact they found time to decide on an official state seashell.
22.3 Million Searches – Florida’s total search number for the goliaths of the social media scene. Potentially it’s lead by the orange farms flogging their wares: the state accounts for 40% of the world’s orange juice, and 75% of the USA’s oranges.

Preferring to Live IRL

Not all states are completely obsessed with social media.

New Hampshire is absolutely not impressed, with a modest 180,500 searches being made, equating to just 13.52% of the population.
Hawaii is the next in line, but with an enormous leap to 946,600 individual searches, representing 66% of the state’s population.

After that, however, it seems everybody’s still mad for social media. Find out how obsessed your state is here


“Social vices” refers to the guilty pleasures that Americans enjoy in their leisure time. All data was gathered by looking at search volumes for three terms related to each vice. The total search volume was then taken for each vice in each state and a per capita figure was worked out based on the state’s population. These figures were then used to rank the most popular vice by state, the states which indulge in the most vices and the most popular vices overall.



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