Kiehls Gets Serious For Earth Day: Hot New Organic Products Hit Shelves
April is “Earth Month” — devoted to environmental consciousness. Kiehl’s has taken the time to present a multi-dimensional collection featuring high performance body care married to a new organic ingredient in recycled plastic packaging highlighting a fair trade partnership that shows that Kiehl’s is serious about the environment.
Kiehl’s introduces Superbly Restorative Preparations, featuring fairly-traded, organic, Moroccan Argan Oil. Argan is a rising star in the beauty industry, and Kiehl’s is very proud to be ahead of the curve on this trend and has this ingredient in two different products:
Superbly Restorative Body Lotion is a hydrating, antioxidant moisturizer that improves the skin’s tone and resilience.
Superbly Restorative Dry Oil is a multi-purpose formula to be used on both skin and hair, which improves the appearance of skin tone, and helps to smooth split ends and add a healthy sheen to hair.
This organic Moroccan Argan Oil will work to restore and maintain hydration, elasticity and smoothness of skin and hair. The inclusion of this ingredient in the Kiehl’s product line is the first organic ingredient –100% certified organic Argan Oil– as well as their first fair trade agreement.
Argan Oil is a treasured ingredient found only in the Argan Forest of Southern Morocco and is pressed from the nut of the Argan Tree’s fruit. Used by generations of native Berber women in Morocco’s Atlas Mountain region — particularly in beauty and culinary preparations– the natural fatty acids in the oil provide essential nourishment, powerful antioxidant protection, and help to restore the vitality of the skin and hair. (In other words, you want to use this for gorge hair and glowing skin!) . Kiehl’s debut of these products (along with another one slated for June) is the first time a larger beauty company has taken advantage of this oil’s naturally rich properties. Refreshingly and naturally fragranced with essential oils of Orange and Eucalyptus, the collection embraces Argan Oil’s versatile origins with transversal formulas
Kiehl’s has sourced its 100 % certified organic Argan Oil from the Targanine Cooperative in Morocco, a network of Berber women that work to preserve the Argan Forest by planting new trees and harvesting Argan nuts for its edible oil and health-enhancing, restorative properties. By purchasing from the cooperative, the women in the community are empowered and guaranteed a fair price for their product. This is Kiehl’s first fair trade initiative.
Another first for Kiehls is the use of post consumer recycled packaging from food-grade containers. This is another way that Kiehl’s is showing its’ concern for the environment and something that we all should be looking at when we purchase products– whether for beauty or for food.
So head to Kiehls either online or in the stores after April 1 and get some of these killer beauty products that will give back equal to what they get. It doesn’t get much better than this. Argan Oil– one of the best products for hair and skin.
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