USA Network's VP of Digital Strategy and Development, Jesse Redniss Talks Abouts the Consumers, Digital Environment and Engagement!
USA Networks is about to launch next season premieres for 3 different series in January: Burn Notice, Psych and White Collar (OMG.. set those DVR’s now!). What and how will this change the online environment and the digital environment of the sites that comprise USA Networks which include Character Arcade and The Clik Blog ratchets up the visibility of the network and their shows.
The USA Network site features full-length episodes of each show and also provides lots of background information on characters, actors and more. Also they have create aa great collection of show-oriented games and mind-bender sites tnat will immerse you more into the world of the various shows.
Want to explore more games ? Check out Character Arcade . This Holiday Hiatus Blues post is filled with suggestions of various games including mobile applicatiions.
Luckily to explain what the digital division has done for 2009 and where it’s going in 2010, is Vice President, Digital Strategy & Development, NBC Universal, USA Network Jesse Redniss. spent some time talking to us about this very subject and a lot more — almost 30 minutes of chat time.
Redniss understands the power of the web and how it interfaces with the USA network and how to leverage it to best make use of the consumer interface. He provided a great deal of insight regarding the direction of USA’s network dramas as well as the online experience of forums, games and other initiatives like Characters Unite-which is a partnership with charitable organizations along with Tom Brokaw’s town hall meeting and others to work on fostering a change and congruence on a variety of issues in the world today. The Characters Unite initiative started in 2009 and will be a huge focal point in 2010. Surf this site and take the Pledge!
Other things to note about USA Networks is GreenUSA. Check out the Eco-ist Corner for tips, tricks and the entire site for more ways to go green and help the environment.
Other places mentioned within the podcast to check out include
Burn Notice Game with Fiona
Ask a Spy
Thank you to Jesse Redniss for his time and tons of information. Also thank you to USA Network and Electric Artists for making this podcast happen!
Stevie Wilson, LA-Story.com
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