I managed to snag a few minutes with Tim Quinn, Artistic Director for Amani Beauty (and honestly it was less than 10 minutes) because he was running off to do someone’s makeup for the Independent Spirit Awards .
It had been a day that was more a comedy of errors as his smartphone was being difficult, traffic for both of us was horrific and more. So realize that we were both decompressing for a few minutes during the video. It was that or a fast cocktail and while we both wanted the latter, the former had to get done!
The newest product that’s abou to launch (and it dropped into a few hands during Oscars) is the Lasting Silk UV SPF 34 Compact. Soon to be on counter, this is the wet-dry powder version of the Luminous Silk Foundation that is the staple of the line. This new compact foundation will provides amazing luminosity and perfection of skin. (hmmm I think I want to try this ,though I do love the Lasting Silk UV Foundation SPF 20. It’s also known as the HD version for perfect skin)
However the bulk of the video that you can check out is about this new initiative partnership between Armani’s Acqua di Gio brand and UNICEF Tap Project — providing safe, clean water for children around the globe.
,Giorgio Armani’s Acqua di Giò pour Homme is proud to announce its role as National Supporter in the 2010 UNICEF Tap Project. The company’s participation in this iconic campaign will help raise awareness of the global water crisis and to provide funding to help UNICEF improve access to safe water and sanitation facilities in schools and communities to children around the world. Nearly 900 million people worldwide lack access to safe drinking water and specifically 4,100 children die daily due to lack of clean water.
The UNICEF Tap Project was created in 2007 with a simple concept: restaurants would ask their patrons to donate $1 for the tap water they usually enjoy for free. All funds raised would support UNICEF’s efforts to bring clean water to millions of children around the world including those affected by the earthquake in Haiti. With just one dollar, UNICEF can provide clean drinking water to a child for 40 days.
Now the campaign has grown into a national movement with thousands of restaurants, corporations, volunteers and community groups across the country participating to help UNICEF save children’s lives – and now Acqua di Gio is joining that list.
During March, Acqua di Gio pour Homme will support the campaign by donating one dollar* to the UNICEF Tap Project with each purchase of the Acqua di Gio pour Homme fragrance sold in the U.S. from March 1-31.
In addition, customers who purchase the product at select retailers in March will receive a reusable bpa-free water bottle as a token of appreciation
The Limited Edition Acqua di Gio bottle has a suggested retail price of $95 and is available during March online at www.giorgioarmanibeauty.com and at select fine department stores, including Saks Fifth Avenue, Macy’s and Bloomingdales.
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As an extension of its support, Acqua di Gio will donate $1* for each person who signs up as a friend of the Acqua di Gio Facebook page (www.facebook.com/acquadigio) during the month of March, up to $50,000.
Acqua di Gio pour Homme is a fresh, transparent, aromatic scent that is inspired by Giorgio Armani’s sea, the sun, and the earth. The fragrance embraces nature’s contrasts and the heart consists of rich marine notes that express the light spray of the open sea.
It’s definitely a worthy cause that helps out all in need — no matter the location. Help provide children with clean drinking water by fanning the Facebook page and/or purchasing this fabulous fragrance. Go for the limited edition bottle. Definitely a fragrance to be shared between men and women.. ( I love it!)
Stevie Wilson, LA-Story.com
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