Rumer Willis is the new face of Badgley Mischka and will appear in their Spring 2011 multi-media marketing campaign. Shot by noted fashion photographer Tony Duran as the sun set on the beach at Malibu, CA, the campaign debuts in March issues of fashion and lifestyle magazines (Vogue, InStyle, Harper’s Bazaar), online and outdoor/billboard.
Rumer appears in the campaign wearing a selection of pieces from all of Badgley Mischka’s lifestyle collections including couture, eveningwear, the Mark + James collection, footwear, handbags, jewelry and swimwear.
Rumer Willis stated, “It was so amazing to play on the beach in beautiful and timeless gowns, I felt like a princess. Partnering with Mark and James has been such a wonderful experience and I am honored to appear in the new campaign.”
Mark Badgley and James Mischka, said, “Working with Rumer was an absolute pleasure. She represents the next generation of Hollywood and looks as glamorous in a gown as she does in a swim suit.”
Badgley Mischka is a true lifestyle brand recognized worldwide. The company/label iincludes:
Badgley Mischka Couture,
Collection Eveningwear,
Mark + James contemporary collection,
Footwear,
Handbags,
Fine Jewelry,
Fashion Jewelry,
Timepieces,
Eyewear,
Accessories,
Bridal and Bridesmaids,
Swimwear,
Fragrance and Home.
Badgley Mischka is sold in the most prestigious stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and Holt Renfrew.
Stevie Wilson, LA-Story.com
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