Tennis superstar Rafael Nadal is the sizzling new face for Armani Jeans ad campaign will debut on Thursday, August 25. The 20-foot tall image will be revealed by Rafa in person on the main floor of Macy’s Herald Square. Fans and admirers can join in on the excitement on Facebook and Twitter if they cannot attend the event in person.
At Macy’s Herald Square in NYC, the first 200 fans to purchase a pair of jeans from the 2011 Armani Jeans Collection will have the exclusive opportunity to have their photo taken with Rafa during a VIP meet-and-greet. The bonus for the first 100 customers who purchase $150+ of Armani Jeans collection items will receive an Emporio Armani Underwear brief signed by Nadal.
After the reveal at Macy’s, facebook.com/armani will feature the new campaign images for Armani Jeans and Emporio Armani Underwear.
Armani Jeans will also be giving away courtside tickets to matches of the US Open men’s semifinals and finals on Twitter.
The contest begins August 22 and ends August 30. Anyone who follows twitter.com/armani (@armani) and includes ” #armaninadal and @armani“hashtags in a tweet will be entered to win semifinals tickets the week leading up to the August 25 unveiling.
After the campaign unveiling, a retweet of the new Nadal campaign image will enter users to win a pair of courtside tickets to the US Open finals. Full contest details are available at http://twitter.com/armani .
Stevie Wilson,
LA-Story.com
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