Just in time for the Super Bowl XLVI broadcast, the Coca Cola Polar Bears now have a TV, computer, smart phone and tablet device. That’s right– just like 100 million other football fans from around the world, the Coca-Cola polar bears will tune in to watch the big game.
In their first appearance ever at the Big Game, the Coca-Cola polar bears will be featured in a unique live streaming digital experience during the broadcast.
Fans can watch the bears as they watch – and react to – the game at www.CokePolarBowl.com. Part of this special block of commercials is what you tweet and what happens in the game will tweak what happens in the commercials. This definitely gives you a reason to engage in not only watching the game but tweeting to and watching the Coca Cola polar bears.
Viewers can join in the conversation and digitally engage with the bears from their laptop, tablet or mobile device using #GameDayPolarBears on Twitter.com.
A little known fact about polar bears: They like to EARN that first sip. http://www.cokepolarbowl.com #GameDayPolarBears
The bears are taking over the official @CocaCola twitter account on game day and using #GameDayPolarBears, the polar bears will be sharing their perspectives and engaging directly with you and your friends.
Love this one! Make sure you have plenty of Coke for the game today. Yes– that means go buy it now!!
Stevie Wilson,
LA-Story.com
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