Etsy Goes Multi-National. What’s the Bottom Line for Etsy Sellers? WSJ Interview
CEO Chad Dickerson on Etsy’s focus on handmade items, expanding the website’s reach, and whether the company is planning an IPO. Before you hit the video, I would like you to take a deep breath and realize the WSJ did not ask a lot of hard questions.
Etsy CEO Chad Dickerson( photo courtesy of Regretsy)
Also there’s another site, Regretsy.com I think you ought to check out that will give you a different spin/interpretation/translation on what this interview really means for Etsy.com and Etsy sellers. Helen Killer is great at dissecting what the underlying theme is and what Chad Dickerson is really saying (or not saying) because it ain’t roses and chocolates. In fact, it’s anything but that.
The issues that brought Chad Dickerson to the CEO positon (resellers; non hand-made goods by the person selling them) have not been dealt with and quite frankly this entire interview underscores that he’s going to ignore it.
Here’s another post from Helen Killer that you need to read as well as this post about Chad’s personally curated “treasury” (read favorite items) from Etsy that shows you where his head is at in terms of the direction of the company. Now with that in mind, you can really understand– we hope– what he is saying. If not, if you are missing the point of what the CEO of Etsy is doing to this company that espouses hand-made by one person items- then make sure you read this post thoroughly.
With all the wonderful products hand-made by all these creative people, why dilute the brand, the site and the elements that made it a success initially by using resellers and particularly those in other countries who are utilizing group labor to create products that don’t really meet the original terms of what was the essence of Etsy. What is going on now with Dickerson is to wipe out all the people who are individual entrepreneurs who are doing everything themselves and truly creating hand-made goods and things that have an authenticity to them– and replace them with workforces and companies from other countries to undercut and devalue the work ethic and efforts
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