Etsy Goes Multi-National. What’s the Bottom Line for Etsy Sellers? WSJ Interview

CEO Chad Dickerson on Etsy’s focus on handmade items, expanding the website’s reach, and whether the company is planning an IPO. Before you hit the video, I would like you to take a deep breath and realize the WSJ did not ask a lot of hard questions.

Etsy CEO Chad Dickerson( photo courtesy of Regretsy)

Also there’s another site, Regretsy.com I think you ought to check out that will give you a different spin/interpretation/translation on what this interview really means for Etsy.com and Etsy sellers. Helen Killer is great at dissecting what the underlying theme is and what Chad Dickerson is really saying (or not saying) because it ain’t roses and chocolates. In fact, it’s anything but that.

The issues that brought Chad Dickerson to the CEO positon (resellers; non hand-made goods by the person selling them) have not been dealt with and quite frankly this entire interview underscores that he’s going to ignore it.

Here’s another post from Helen Killer that you need to read as well as this post about Chad’s personally curated “treasury” (read favorite items) from Etsy that shows you where his head is at in terms of the direction of the company. Now with that in mind, you can really understand– we hope– what he is saying. If not, if you are missing the point of what the CEO of Etsy is doing to this company that espouses hand-made by one person items- then make sure you read this post thoroughly.

With all the wonderful products hand-made by all these creative people, why dilute the brand, the site and the elements that made it a success initially by using resellers and particularly those in other countries who are utilizing group labor to create products that don’t really meet the original terms of what was the essence of Etsy. What is going on now with Dickerson is to wipe out all the people who are individual entrepreneurs who are doing everything themselves and truly creating hand-made goods and things that have an authenticity to them– and replace them with workforces and companies from other countries to undercut and devalue the work ethic and efforts

Stevie Wilson,
LA-Story.com

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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