American Crew is almost an inconic brand for men’s grooming. They started a stylist challenge within the US and around the globe– asking men’s hair stylists to really create a cutting edge look that will be the face of the brand and ask men’s stylists to push the envelope a bit.
“American Crew’s 2013 “Face Off,” is an international competition between some of the best salons in the country — which Crew calls “the ultimate men’s hairstyling competition.”
2012 American Crew Face-off (last year’s video)
Patrick Chai, a former engineer turned stylist, was announced the winner on November 4th during American Crew’s ew’s “Opening Night,” an event that Crew says is “the year’s biggest celebration of men’s hairstyling”— at least in the US.
Here’s what Chai told the judges at Crew about the photos below:
“We get a lot of conservative young professionals at our shop who settle into the routine of getting the same conservative haircut. I was inspired by their conformity to create something that was fitting for young professionals but with a little bit of an edge. I’m also drawn toward modern style and architecture, so I feel that the added texture in this cut adds play while keeping things current.”
Chai won $3,000 cash, a one-year stylist contract with the Wilhelmina Artists “W Artist” division and a chance to style the models at Crew’s runway show for their “Opening Night” celebration. He will also compete for the world title as the U.S. representative against the Face Off winners from seven other countries—Australia, Canada, Ireland, Mexico, Peru, Spain and the United Kingdom at the end of January here in Los Angeles.
Patrick Chai, a local stylist from Floyd’s Barbershop on Santa Monica Blvd on the Westside of LA, is an expert at styling the urban male professional, giving guys trendy cuts that they can wear bot to work as well as out on the town.
We nailed down a chance to talk to Patrick Chai about his journey from software engineer to stylist! It’s quite a journey and you will enjoy this!
Patrick Chai is an amazing person who took some personal leaps of faith to wind up where he is. We will circle back to him after the Face-off at the end of January to find out what happened!! Inquiring minds want to know!
Floyd’s 99 is the original rock n’ roll barbershop. They have nine shops in L.A. and the surrounding area and we’re breaking the pop charts in our own way.
www.floydsbarbershop.com
http://patrickchai.com.
Stevie Wilson,
LA-Story.com
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It is time for barbershops to be contemporary..this is cool.
Patrick Chai is awesome! Floyds is AMAZING.. I have another post just on them. They even do women’s hair! It’s fun, fast, and not serious– except that you be happy with your hair.