More than a Musician: Cheryl B Engelhardt Talks about Ways to Market Yourself beyond a Touring Musician! Podcast #2

As a successful musician, composer, and career coach, Cheryl B. Engelhardt has survived her share of bumps and bruises- not just in love but in her career too. We are back with part 2 of the podcast discussion on Cheryl B Engelhart’s career and how she’ has managed to not only go the distance as a musician but really create something unique and substantial outside of touring with a band.


Cheryl has become known as a powerhouse in the music-creation world across several entertainment industries including the film, advertising and music industries. She speaks about being an independent musician, business woman and creating a career to love at colleges and music conferences like SXSW and the Millennium Music Conference. Her successful E-course is called “In The Key Of Success: The 5 Week Jump Start Strategy” and she is currently working on its sequel. She is scheduled to speak at SXSW Interactive 2013 (3/11) about the importance of music in online video content and branding.


Her commercial credits include Ziploc, Lysol, Lowes, Sonic Drive Through. Known for her speed and prolificness, Cheryl demonstrates her versatility as composer for, for whom she creates pop culture parodies, raps, Disney-esque musicals, and web series scores. She brings her love of building emotion, strengthening characters and collaboration to her dozens of film and documentary scores.


Her blog, “Living On Gigging”, includes articles that have been published for Performer and Keyboard Magazines plus major music blogs like Discmakers’ “Echoes”. She caters her writing to other bootstrap musicians aiming to step into a life full of creativity and financial stability. In addition to her writing, Cheryl has collected her experiences and tactics and developed a workshop called “The Secrets to Jump Starting Your Career” which she has given at several other festivals, universities and high schools across the country including the Sundance Film Festival, The Millennium Music Conference, New York University, the University of Connecticut and Cornell University. The premise of her workshop is having participants outline what they want to contribute to in the world, and then translate that to a sustainable successful creative career doing what they love.


Cheryl’s personal success in living her dream and earning a living off her music inspired her to share her wisdom with others. She has written an e-course entitled In The Key Of Success: The Five Week Jump-Start Strategy, which is available on her website (

• E- COURSE: Cheryl is the author of “In The Key Of Success: The 5 Week Jump-Start Strategy,” an incredibly effective course for indie musicians serious about breaking through plateaus in their careers. Get your copy now!

• FREE DOWNLOAD “The Creative Chronicles” are essays of motivation, tales from the road, and inspiration from the world of a music creator. And it’s free!

• LIVE WORKSHOP: There are limited spots available for Cheryl’s August 14th workshop in NYCcalled “The Secrets of Jump Starting Your Career”. Sign up here and get a 70% discount code for her E-course at the workshop!

• CAREER CONSULTING: If you are interested in taking your career to the next level and having someone truly comitted to your success (besides your mom), 1-on-1 artist career consulting is your ticket! Read more about her coaching services and book your session here!

Here’s the latest thing from CBE Music— aka Cheryl B. Engelhardt.

For all of you out there how might be a blogger or a business- particularly one that’s online that uses podcasts or videos as part of your content mix or communications with your friends, colleagues and clients, why not a jingle that evokes your brand or product? If you didn’t catch why.. listen to podcast #1 and also podcast #2 here and see what Cheryl thinks about it. As someone who’s been online since before the dotcom crash (yeah that one! long before social media was a term), this would be a huge value add to make your product or business more memorable. It’s a way of creating a bit of interest that tells people who you are. I totally agree with Cheryl about using music to sell through on a product or a business. How many times do you have a commercial or a piece of music stuck in your head? Or how about hearing something and you know *exactly* what it is that’s coming next.
No-brainer and an innovative way of branding yourself. I could go on about that but I think that’s a subject for another podcast with Cheryl about this very topic.

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Thanks to Cheryl B Engelhardt for all her time and patience. Have a blast at SXSW!!
Stevie Wilson,

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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