This blogpost and podcast is courtesy of NuclearChowderMarketing.com discussing the importance of PODCASTS. If you follow me at all, you know I do a lot of podcasts on a lot of topics. But rather than me talk about WHY this is valuable — (meaning how you can learn something)– they are really succinct about why this content is valuable for a lot of reasons!
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Online marketing is much different today than ever before. It used to be, you just toss up a website and you’re ready to rock.
These days you have to worry about your website, plus SEO, plus a blog, plus your social media, plus your email newsletter plus apps, plus mobile. And just when you get that down, something new appears on the landscape. Things change all the time. It’s enough to make a grown man cry…
Today’s podcast episode deals with this head on. And what it all boils down to is having a plan.
I want to share a little about this podcast and my own online marketing plan. I am going to share some of my results and how it all fits together with my bigger picture strategy.
I recently shared the results I have been seeing in the 8 weeks since this podcast launched. They’ve exceeded my expectations by a mile.
At the end of the podcast I will also share some social media news. And I’ll also talk to you about the latest news out of Yahoo that will get you into big trouble if you email your list without taking precautions.
As this podcast moves just past 8 weeks, I’d love to know what you think. Are you benefiting from this content? Is it helping you in your business? Do you prefer one episode per week? Two per week? I have put together a quick survey that I’d love for you to take. Just click here to take it.
How To Create Your Online Marketing Plan
Before I did anything else with my online marketing, I created my plan. And that plan is now a roadmap for me. So when I hear about something new, or some different opinion on how to do things, (because there are many), I measure it against the plan.
We need to have an ultimate vision for our content strategy, website, social media and any other online tool we plan to use. Last thing I want is to have one vision for my website and a different for my blog. It all has to work together.
To create a plan, just answer these questions:
1: Who am I talking to? Who is my ideal customer? You’d be amazed at how many people make the mistake of trying to speak to everyone and end up speaking to no one.
2: What is the ultimate goal you want to achieve? What is the main goal for your business, for your client and for your prospects
3: How do you want to monetize? How do you expect to make money from your online marketing efforts?
4: What kind of experience should people have when they visit any of your online marketing channels? Should there be a ton of free content? Should they get coupons? Should they see a sales video?
5: What kind of action do you want them to take? Do you want them to LIKE you on Facebook, join your email newsletter or buy something?
6: How will you measure success? What metrics do you or will you have in place to know if it is all working?
On my website, for example, my goal is to build value with the visitor for no cost. I am not looking to make a sale right away. Instead, I want to build a relationship.
When someone visits, I want to have them to see me as a resource they want to come back to again and again. I want them to subscribe to my newsletter or other free content. And I want them to spread the word.
I know in my type of business, the more valuable of a resource I make myself, the more visitors and the more clients will come. It is a slower process than some other niches so you need to keep that in mind as you create your plan.
Online Marketing News
Twitter has just recently outlawed the autofollow. This is something they used to allow right on their own platform.
Now, there are tools that use the Twitter API to autofollow anyone who follows you. If you have this set, you should make sure it is turned off.
Facebook ads have changed (yet again). I am not going to go into details of what changed because I need to get my arms around the changes myself. I’d advise to go and review your ads on Facebook. The take away is to pay close attention to Facebook, Twitter and the others as the make changes on a dime.
Yahoo emails to be released into the wild. Yahoo is closing email accounts. Specifically ones that haven’t been logged into in 12 months or longer. They will then release these addresses for the public to claim.
If you have Yahoo emails on your email list that fit this criteria, make sure to scrub them. If you mail to your list and a person claimed an unused email, they will now get your emails even though they never subscribed. Then, more than likely, they will spam complain on you.
To learn more, just go to your email system; Constant Contact, Aweber, Mail Chimp, etc. and ask them for assistance.
I want to hear from you!
What is your overall online marketing plan? Do you have anything you can add to my list?
And please don’t forget to take the podcast survey! I want to know what you want to hear.
Thanks to NuclearChowderMarketing.com for their terrific podcast/blog post on why you should be podcasting! SMART BUSINESS!!!
Stevie Wilson, LA-Story.com FREE Standard Shipping on ALL Orders Over $49 at L’Occitane! 
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I am seeking the right retail partner, so this is a good breakdown. I eventually want Zappos, but am talking to Tucson Fire Department because I want to convince firefighters to use Floatli to stay fit. I want the TFD to market Foxy Floatli Firefighter fitness as a public service, a way to stay well, and a money maker for the union. I want to go on beyond the calendar..
Having a gameplan is vital to surviving the online world – the search engines like to change their ways constantly and with out warning.