This is a guest post from Lambert, Edwards & Associates, a PR firm and Infegy, a social media monitoring and analytics firm. They conducted an in-depth look at the social media surrounding the Super Bowl.
From 12AM CST Feb. 2 – 11:30PM CST Feb. 2 there were more than 39.5 million conversations happening in
social media about the Super Bowl. Using Social Analytics Platform Social Radar, LE&A and Infegy were able to determine the true winners of the big game and make some comparisons to previous Super Bowls. Results of the study are available at www.lambert-edwards.com/superbowl. Among the results:
1. Gender distribution: Pre-game discussions were driven by men, who accounted for 67% of all posts.
This shifted to 53% men, 47% women posting during the game.
2. Top 3 commercials by volume were driven by posts from women:
Women represented the majority of commentators for Budweiser’s Puppy Love, H&M’s TV Purchase, Beat’s Goldilocks
3. Auto commercials: Chevy’s #Romance won by volume with 32,699 mentions, #Maserati was second with 26,804 mentions. Hyundai’s #SixthSense won by favorability with 88% of conversations positive. Jaguar’s #GoodToBeBad was also well received with 80% positive conversations.
4. Half-time discussions: Parties and ads maintained their share of conversation volume from 2013, however, halftime discussions were cut nearly in half. Bruno and RHCP simply did not have the star power of Beyonce or the shock and awe of Beyonce reuniting with Destiny’s child for her performance.
5. Microblogs (Twitter and Facebook) were the preferred choice: Following a continued shift away from longer form social media platforms like blogs and forums, Twitter and Facebook accounted for 99% of the total conversation volume this year, the highest recorded in the last seven years.
About Lambert, Edwards & Associates
LE&A (www.lambert-edwards.com) is a top-10 Midwest-based PR firm and a top-20 investor relations firm nationally with clients based in 20 states and five countries. LE&A offers digital strategies focused on connecting the firm’s clients directly with consumers using social media. LE&A has posted 14 years of growth, been named an Edward Lowe “Michigan 50 Companies to Watch” and been named Small Firm of the Year by both national publications PRWeek and PRNews, as well as the 2013 Bulldog Financial Agency of the Year.
Follow us on Twitter @LambertEdwards.
About Infegy and Social Radar
Since 2007, Infegy’s cloud-based technologies have been transforming huge volumes of dialog and
commentary into valuable consumer insights for major brands and agencies. The company’s flagship product,
Social Radar, is a social media analytics platform that enables users to truly understand consumers in the social landscape. Social Radar makes this possible through a massive data archive stretching back through 2007 analyzed by proprietary algorithms that deeply understand language and its structure. These algorithms provide accurate and in-depth measures such as contextual sentiment, passion, topic extraction, thematic categorization, headline generation and more.
Thanks to Lambert, Edwards and Associates PR firm and Infegy for this great information.
I love information like this. It tells you a lot about use of social media and trends!
Stevie Wilson,
LA-Story.com
40% off Persian Rose Fragrance of the Month Collection
20% off Chocolate & Floral Fragrances through VDay. 100% Vegan & Cruelty-Free
Subscribe to RSS headline updates from:
Powered by FeedBurner
If you are going to feature content from LA-Story.com including podcasts or videos including the accompanying text, please respect copyright provisions. We require a notation of content origination (meaning credit tag), a linkback to the specific page & please email the link to stevie@la-story.com before the piece goes live.
LA-Story.com, LA-Story Recessionista, Celebrity Stylescope, Celebrity Style Slam Trademark/Copyright: KBP Inc./TNBT Inc 2007-14
I am in sync with the discussion submitted by this post. Although, sometimes my particular experience has been slightly different. Regards, Mr. Mulberry
Please share your opinion.