I have featured Modify Watches on the blog before. It’s a great brand and I think that the unique presentation of the different designs is what captured my attention compared to the other competitors in this field. In other words, their design aesthete and mine were in sync. So when I got this blast about their Kickstarter campaign, I was happy to push this out here on my blog.
Please take time to read it and realize that the more you help them in it, the more you are able to create and feature your own favorite photos, designs and logos that resonate with you!

How to create a MOD watch!

Colorful, fashionable—and most importantly—interchangeable, Modify Watches are worn by men and women looking to express themselves through unique timepieces they help build. Since its launch in 2010, Modify has worked closely with its tight-knit community or “ModiFamily” to grow the brand, make improvements to the product and play an active role in the design process through continued crowd-source contests. Again with the help of Modify’s fans, the aim is to introduce a unique experience through Kickstater —100% custom and personalized watches that allow people or groups to decide what image or design to upload on their watch faces.

Kickstarter Video!

Built around the power of self-expression and community, Modify Watches truly reflect the team’s values. Mod-to-Order Watches are the first of their kind: by taking a one-off, fully-custom watch design and combining it with interchangeable watch bands, the team has created a personalized product that fans are able to update as their style changes. Furthermore, the Modify team is proud that the Mod-to-Order custom watches will be designed, printed and assembled in the US. According to Ashil Parag, Creative Director and Founding Partner of Modify Industries, “Our vision is to empower and enable our community to build products they love through modularity and customization. If we can introduce Mod-to-Order through Kickstarter, we will actually achieve our dream.” By launching fully-custom watches, the team aims to completely revolutionize the way people wear accessories so that they can serve as an extension of each individual and reflect their daily change in personal style.

A sampling of the “mod watch styles”.

While Modify has had the opportunity to work with larger brands such as Google and Nike on custom timepieces, the proposed “Mod-to-Order” platform will be the first time individuals, artists, small groups, businesses and teams will be able to create and build the perfect accessory. Parag notes, “We’ve spent our first 3 years focused on building relationships and creating unique experiences specifically for our ModiFamily, and our new “Mod-To-Order” platform is a natural progression. Our community will need to help us get it off the ground through Kickstarter and if our project is successful, we’ll be able to empower them to design and build one-of-a-kind products to help show their colors.”

WHAT WILL WE DO WITH $50,000?

We’ve been planning Mod-to-Order for quite some time (18 months to be exact). We need $50,000 to turn our vision into reality, but can only get there with your support!

The funds raised from this campaign will go towards:

Component parts: Watches aren’t made out of thin air… yet. Until that day comes, we’ll need to source all of our components for Mod-to-Order — plenty of scratch-resistant cases, water-tight seals, watch hands and of course high-quality movements, which is industry lingo for “the things that keep ‘em tickin’”
A new website: 10001010101010101. Sorry, that was a technical joke. For us to put your designs on a watch, we need to make it easy for you to send us those designs.
Printing capability: We’re not talking about hand-painted designs or your run-of-the-mill desk jet; we’ll need a commercial-grade, high-resolution printer to make your watches pristine! We’ve been testing all types of printers to varying degrees of success, and need to figure out the best, most cost-effective way to do this.
Expanded space for assembly: Assembling these bad boys the right way isn’t easy. We’ll need a clean space that’s dust free (aka nowhere near Aaron’s desk).
Finally, we’ll be hiring folks in the U.S. for printing / assembly. We’ve created 8 full-time jobs so far, and are excited to expand our reach.

Mod Watch Lifestyle–
Create a collection around your fashion colors, favorite watch faces and also create your own design faces– by participating in the Modify Watches Kickstarter campaign!

About Modify Industries, Inc.
Founded in San Francisco in 2010, Modify designs, manufactures and sells fun, MODular accessories that allow its community or “ModiFamily” to express themselves through products they love and help build. The company’s first crowd-sourced product, Modify Watches, feature mix-and-match faces and straps available in 3,000+ colorful combinations. Modify offers limited-edition and fan designs and licensed products (Major League Baseball, Tetris, deadmau5, etc.) and has created custom products for Nike, Google and other major brands. The tagline says it all: Show YOUR Colors!
More at www.ModifyWatches.com | @modifywatches

Learn about how to make your Mod Watch wardrobe work for you!

Come join me in supporting MODIFY Watches in this great campaign so that you can create watches that fit your personal lifestyle and reflect your life and tastes!

Stevie Wilson,
LA-Story.com

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