FRAGments Returns to LA ! Indie + Artisanal Fragrance Brands Gather for Group Event 6/7/2014

If you follow my blog, you know I have a love affair with fragrance. It’s more than an indulgence for me, it’s almost obsession and distinctly a love affair with scents. I did significant coverage last summer of the people at FRAGments— the first fragrance or perfume as art event hosted in a gallery-type setting that is sure to capture your attention as well as your nose.

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What is FRAGments

FRAGments is a curated perfume-as-art event for artisan perfumers to present their work in a gallery setting where they may sell direct to the public. In addition to highlighting the work of artisan perfumers (those who conceive, make, bottle and market their own work),

How did the name FRAGments originate?

The name for the series is derived from “fragrance movement” and picks up on the slang word for perfume, “FRAG”. Implicit is the recognition that independent, artisan perfumers are fragments of a whole moving in different directions. FRAGments seeks to celebrate these differences.

“Artisan perfumery is a growing movement where individuals are exploring unique
olfactory directions through a variety of fragrant media and palettes” says Maggie
Mahboubian, founder and curator of FRAGments. “Very few venues exist for these
perfumers and artists to present their work. FRAGments fills that gap”. She adds, “it
provides a small scale, intimate forum for artisan perfumers to interact directly with their
audience”.

Another unique aspect of this event is that it defines a community and spotlights the art of fragrance design through interpretive and experimental work.
—The first FRAGments event was held in Los Angeles on June 22, 2013 in the gallery of artist, Clare Graham.

—The second FRAGments event will be held at Skinny Studio in Los Angeles, the studio and workshop of artist and designer, Bradley Thordarson. For more information about Bradley Thordarson please visit: www.skinnystudio.com.

Event Details:
Date: Saturday, June 7, 2014
Time: 11am-6pm Collective Exhibit and Pop-up Shop

Location: Skinny Studio – 5025 York Boulevard, Los Angeles 90042 (google maps here )
How to find the location on this map: between 110 and 5 fwy, north of Los Angeles (look for northeast Los Angeles, below the 134.

More Event Details:

—The event will be free to the public.

—Refreshments will be served and a cash bar will provide fragrant cocktails.

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Event Details:

11am-12pm Presentation by Dr. Ellen Covey on Scent Perception followed by discussion.

12pm-6pm Collective Exhibit and Pop-up Shop

Presenters at the 2nd FRAGments event on June 7, 2014:

Sherri Sebastian, Sebastian Signs (www.sebastiansigns.com)

Ellen Covey, Olympic Orchids (www.orchidscents.com)

Irina Adam, Phoenix Botanicals (www.phoenixbotanicals.com)

Paul Kiler, PK Perfumes (www.pkperfumes.com)

Tania Reuben, Pure Natural Diva (www.purenaturaldiva.com)

Heather Kauffman, Jolie Laide Perfume (www.etsy.com/shop/JolieLaidePerfume)

Amber Jobin, Aether Arts Perfume (www.etsy.com/shop/AetherArtsPerfume)

Dawn Spencer-Hurwitz, DSH Perfumes (www.dshperfumes.com)

Libby Patterson, Libby Patterson Organics (www.libbypatterson.com)

Mario Gomez, Mario Tomas Perfumes (www.facebook.com/MarioTomasPerfumes)

Iris Moore, Artist

Lisa Fong, Artemisia Natural Perfume (www.artemisiaperfume.com)

Martynka Wawryzniak, Artist (www.martynka.com)

Daniel Krasofski, Perfumer/Artist

Institute for Art and Olfaction (www.artandolfaction.com)

Event Highlights and Notables:

*Professional perfumer Sherri Sebastian, founder of Sebastian Signs Fragrances will present her Purusa (pure consciousness) collection that was featured by Women’s Wear Daily for its innovative use of Argan gel as a perfume base.

*Ellen Covey will present Olympic Orchids “Blackbird”, finalist for the 2014 Institute for Art and Olfaction Awards (artisan category), as well as two new fragrances, “Sakura” and “African Orchid”.

*Irina Adam of Phoenix Botanicals will present new perfumes conjured by the flora, fauna, sea and storms of Hawaii.

*Heather Kaufman will launch a new perfume called “Cléo de 5 à 7” with notes of pink lotus, sandalwood, ambrette and agarwood that evokes the scent of a 1960’s leather clutch purse with perfume and lipstick inside.

*Amber Jobin of Aether Arts Perfume will present “John Frum”, winner of the 2014 Institute for Art and Olfaction Awards (artisan category), a perfume inspired by the cargo cults of Vanuatu and featuring a locally sourced Kava Kava note.

*Artist Iris Moore will present a “progressing” group of scents built on a goat tincture: “adDAMnation”, “RUMination”, “ABOmination”, “SUBlimation” and “CULmination”.

*The “Smell Me” project by Martynka Wawryzniak will be on display along with the fragrances reconstructed by Yann Vasnier.

*Daniel Krasinski’s historical interpretation of perfumes from the Medici era will be presented as a tableau “parlant” installation.

*The IAO will present art-based olfactory projects ‘Accident’ (Austin Young and Brent Leonesio), ‘Three Worlds’ (Ashley Eden Kessler and dublab) that translates electronica into fragrance. The process of scent creation will also be shown.

About FRAGments:
FRAGments was founded by West Coast perfumer Maggie Mahboubian who launched her Parfums Lalun brand in September 2012. The FRAGments series seeks to reveal the potential of this rapidly evolving genre by highlighting exploration and experimentation in artisan perfumery and olfactory art.

For more information, reach out to Maggie Mahoubian via the following social media platforms

www.frag-ments.com

Follow/like FRAGments on Facebook: www.facebook.com/fragmentsperfumeevents

Etsy Local Events

https://www.etsy.com/shop/lalunnaturals

www.lalunnaturals.com/

https://www.facebook.com/lalunnaturals

https://twitter.com/Lalunnaturals

Stevie Wilson,
LA-Story.com

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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