Beverly Hills Color Bar Hits Allure Magazine’s Beauty Directory for HAIR!

Do you read Allure Magazine? I don’t typically read it any longer but maybe I should start subscribing again. I was visiting a friend, Malcolm McAlpine of Beverly Hills Color Bar.. If that salon sounds familiar, search this blog for other posts about “Beverly Hills Color Bar” and you will see I know them well.


I ran into Malcolm McAlpine at a Paleta event — glad to have seen him and he said for me to come in and see him. I did just that to get a trim on a recent haircut that lacked consistent attention. Not only did he do an amazing job on fixing someone’s lack of due diligence in front and in back, he also comped me a great smoothing treatment just for my bangs that lasts about 4-6 weeks. It’s called The Jennifer– not after Aniston but after a fitness pro that is a client who doesn’t want frizzy curls when she is working with clients and starts sweating. We talked hair color (mine and others) as well as cuts since I had gone from layers to blunt cut!


So while I was getting the TLC that I needed, we started talking about biz for him. He told me about the upcoming feature in Allure and I was anxious to find the magazine. I started haunting various markets and drugstores trying to find July’s issue since I no longer subscribe. Finally I found one and the review Malcolm got was stellar indeed! BHCB was featured in the DIRECTORY section which this month it was about getting quality color for $100 or less!


The other two salons (Stag Hair Parlor and Eden by Eden Sassoon) in LA both got 4 stars; Malcolm’s color work of painting slivers of caramel light into dark hair made the writer swoon with delight and he got the sole 5 stars! The writer was thrilled to find that the place was fun, nice and extremely affordable too (more than the other two). So he passes the Allure Magazine challenge with flying colors!

If you want great celeb-worthy hair color (and cuts) for less $$$ than the celebrity headed salons– head to Beverly Hills Color Bar.

9885 S Santa Monica Blvd
Beverly Hills, California 90212
(310) 772-0070

Be as happy as the writer from Allure (and I have always been) at Beverly Hills Color Bar.
Tell Malcolm McAlpine I sent you. It gets me zip but it tells him where you heard about BHCB.

Be as beautiful as the celebrities!

Stevie Wilson,

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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