Do you really notice the supermarket shelves and displays when you walk through your local grocery store? I do … all the time. Often my local supermarket is one of those testing stores for new products to see how well a particular category of productis received (or not). It’s interesting – and sometimes frustrating- to find new products only to have them vanish after a month or two. Do you know what is going to be HOT in foods, beverages and “healthy food” categories for the next year? I don’t, but I know the person who does: Supermarketguru.com’s Phil Lempert!
Who Is Phil Lempert!
(short version: one of the most informed people in the US on upcoming trends in not only packaged food products, but includes fresh produce and beverages. He’s probably the most “ahead of the curve” expert I have seen in this category)
Phil Lempert was one of the pioneers of the new information media, founding SupermarketGuru.com in 1994. The website is now one of the leading food and health resources on the Internet, visited by more than 9 million people each year. SupermarketGuru.com offers thorough food ratings, analyzes trends in food marketing and retail, and features health advice, unique recipes, nutrition analysis, allergy alerts and many other resources to help consumers understand their food, health, lifestyle and shopping options.
A recent SupermarketGuru.com video
Phil is the founder and editor of
“The Lempert Report,”
“Food, Nutrition + Science,”
“ Facts, Figures + the Future,”
and “The Food Journal.”
He is contributing editor of Supermarket News, which exclusively runs his trade columns both in its magazine and on its website; as well as a content partner with SN which includes custom consumer surveys and other projects
Lempert’s top food trends for 2015 include:(content courtesy of Phil Lempert)
1. Grazing Golden-Agers:
Ninety-one percent of people say they snack daily, according to Nielsen. While snacking is on the rise among all ages and genders, research shows that snacking among consumers over the age of 65 could contribute to additional years with a higher quality of life. We’ll see more boomers – those raised in the “three square meals a day” era – employ a “grazing” approach to eating next year.
When boomers snack, they’ll focus on foods rich in nutrients like protein, fiber and Omega3s that can help promote bone health. Other popular snack choices include plant-based proteins and whole grains, like DAVID® Sunflowers Seeds and Orville Redenbacher’s® Gourmet Naturals made with with 100% whole grain popcorn.
2. Same-Day Delivery Not Just for City Clickers: Grocery Shopping Goes 24/7:
Online grocery shopping and delivery has become a crowded space, with a host of services competing for consumer attention. This trend allows everyone who sells food and beverages to be in the same-day delivery business without having to add additional operational infrastructure.
Once considered a luxury for those living in metropolitan areas, revenue gains among food and beverage e-commerce/delivery service indicate the trend will expand to mainstream consumers living in both urban and rural areas next year. Previously, major e-commerce players like Amazon would only deliver non-perishable items, but Peapod, Fresh Direct, Amazon Fresh and Instacart make it possible to have perishables like Healthy Choice® Café Steamers delivered to your door in less than two hours. With this in mind, products will evolve and become catered to online shoppers. More brands will bundle multiple SKUs to create meal kits or offer pre-packaged sets of multiple products.
3. Everything Smoked:
Just when you thought the bacon trend had cooled off, restaurateurs and at-home cooks are continuing to turn up the heat. The demand for smoked foods has risen as chefs begin to apply smoking and grilling to add some sizzle and impart new flavor to other proteins and alternatives like vegetables, butters, and even cocktails. And, with smokers gaining in popularity in backyards across America, at-home cooks are also experimenting with smoking non-traditional foods.
The increase in smoked foods is sparking an increase in enjoying that smoky flavor year-round. For example, tomatoes are one of the most popular non-meat items, and that fresh-from-the-grill smoked flavor can now be found in Hunt’s®Fire Roasted Diced Tomatoes. In 2015, look for even more smoked flavors to emerge into your favorite foods found in the grocery aisles, menus and recipes.
4. The Rise of Fermented Foods:
2015 will be the year fermented foods – foods like yogurt, tempeh and sauerkraut take center stage. These foods contain live cultures, or are preserved in liquid so their sugars and starches can become bacteria-boosting agents. After multi-year growth of gluten-free foods and probiotics, many consumers have found their digestive health improved. In fact, a survey from ConAgra Foods found that nearly 50 percent of Americans have changed their diet to help improve digestion, with nearly 20 percent doing so in the past year.
In 2014, we saw an expansion of gluten-free beyond the one percent of the population that has Celiac Disease. This will continue but also evolve into an increased focus on the consumption of fermented foods as people continue to
look for ways to aid digestion. Increased knowledge about the impact foods have on our digestive health will lead to significant changes in the way consumers prepare food in 2015. Once toppings or side items, fermented foods will become commonplace in meals throughout the day.
5. Gen Z: Chefs Everyday:
Millennials’ passion for food-related adventures is undeniable, but Gen Z, the demographic group born after Millennials (1995 to present day), brings an entire new set of food values to the kitchen table.
Exposed at a young age to more flavors and variety than previous generations, Gen Z’s collective attitude toward food is simplicity and health. They tend to use stove tops rather than microwaves for cooking meals and fresh ingredients to prepared foods. Research by NPD Group indicates some of their favorite foods to cook include eggs/omelets, hot dogs, potatoes and chicken, which they can “dress up” with their own unique touch.
In 2015, look for even more brands to offer simple ideas to elevate everyday foods. For example, breakfast goes up a notch when replacing basic eggs with frittatas and quiche made with EggBeaters® and fresh herbs and produce.
6. Craft Foods Make its Way into Kitchens Everywhere:
Typically associated with foods made in small batches with specialized, local ingredients, major companies are finding ways to produce craft foods in larger quantities. The phenomenon of craft beer brought new excitement, flavors and sales to the struggling beer industry: MillerCoors® and Anheuser-Busch InBev are two examples of major companies that have made the jump to more locally produced, limited distribution and sub-brands.
In 2015, look for this trend to extend to other beverages and food, as Millennials in particular continue to seek unique tastes and foods with authentic origin stories. Marie Callender’s® Razzleberry Pie, made with whole Oregon Marionberries and North American red raspberries, is an example of a food that looks and tastes homemade but is found in freezer aisles nationwide.
7. Nutrition Labels: No Longer Just on Packaged Foods:
As consumers want more information about their foods, innovative devices like Prep Pad will soon offer this information instantaneously. The Prep Pad pairs with an iPad app to calculate the exact nutritional content of your meals, including the carbs, fats, protein and calories by scanning the bar code of food packages used as ingredients or the items on your plate. Information about a food’s ingredients, chemical makeup or nutritional values will become more readily available and commonplace in the supermarket and our kitchens.
These are just a few of the 2015 food trends that The Supermarket Guru talks about in that video (ABOVE) that is part sneak peek at what’s coming soon to your local grocery store.
For more than 25 years, Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and predicted trends for consumers. He’s appeared on a variety of national television shows including The View, 20/20, CNN, CNBC, Discovery Health and MSNBC and many other TV & cable shows, radio, in magazines and newspapers.
ABOUT CONAGRA FOODS
ConAgra Foods, Inc., (NYSE: CAG) is one of North America’s largest packaged food companies with branded and private branded food found in 99 percent of America’s households, as well as a strong commercial foods business serving
restaurants and foodservice operations globally. Consumers can find recognized brands such as Banquet®, Chef Boyardee®, Egg Beaters®, Healthy Choice®, Hebrew National®, Hunt’s®, Marie Callender’s®, Orville Redenbacher’s®, PAM®, Peter Pan®, Reddi-wip®, Slim Jim®, Snack Pack® and many other ConAgra Foods brands, along with food sold by ConAgra Foods under private brand labels, in grocery, convenience, mass merchandise, club and drug stores. Additionally, ConAgra Foods supplies frozen potato and sweet potato products as well as other vegetable, spice, bakery and grain products to commercial and foodservice customers. ConAgra Foods operates ReadySetEat.com, an interactive recipe website that provides consumers with easy dinner recipes and more.
For more information, please visit us at www.conagrafoods.com.
1The survey results quoted in this press release are taken from a survey conducted by ConAgra Foods using Google Consumer Surveys in October
2014. The survey was answered by more than 1,000 pre-screened randomly sampled internet users across the Google Consumer Surveys publisher network. The average margin of error is +/- 4%.”
#Follow Phil Lempert on these social media platforms:
Many thanks to Phil Lempert for his terrific interview .. and tips! He also deserves a medal for waiting for this interview to go live!
If you are seeking to learn about the next hot food trends nationally or locally here in So. Cal, you need to stay tuned to Phil Lempert’s channel!
PODCAST with Phil Lembert
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