I used to work for a men’s magazine as a grooming columnist. I already knew at that time that women do most of the shopping for men – because men hate to shop. Women see shopping as a hunting expedition to find whatever they can to bring back to the tribe (and the more the better.) Men think about it entirely different. If a guy goes out to hunt deer, it doesn’t matter if elk, moose or bears come by, they aren’t deer. A guy won’t bring “the capture/catch” home unless it’s exactly (or almost exactly) what he set out for. I know this sounds like I am typecasting men but I am not. I am using hunting as a substitute for the word “shopping”. Men and women shop very differently and view it differently. Men see it as a chore to be done with ASAP while women often see it as an expedition to see what’s out there (scouting for lack of a better term) to get a bead on the merchandise mix, new products, current price points and things going on sale!
Ecommerce-Platform.com sent me an infographic: Infographic: Online Shopping Habits Men vs. Women. It was written by Catalin Zorzini.I had to see this infographic for myself. Up front I am telling you, this is a very comprehensive and very large infographic.
It’s really long. Here are some tips on how to review this infographic:
From a business perspective:
Did you know that men are more likely to research products before buying online, while women are more receptive to other people’s opinions?
It’s facts like this that drive sales for online businesses who choose to segment their marketing messages and promotional materials, since although some of the trends overlap, women and men are actually quite different in how they absorb information online and how they choose to purchase products and services.
Created by Ecommerce Platforms, this infographic explores how men and women shop online. The results are rather eye-opening considering you may never have known that women require chat features, discussion forums, visuals and customer reviews, while men need detailed product descriptions, feature comparisons and customer reviews in order to make an educated purchase decision.
From online stores who sell running shoes to shops that promote cleaning services, the details in this infographics are helpful for reevaluating how your business approaches towards people of different sexes. It’s easy to make assumptions about how customers respond to your website, marketing messages and product pages, but what is it about their innate tendencies that make their minds tick online? It’s easy to simply group men and women in the same boat to save time and effort, but how is this affecting how your customers feel about your relationship with them?
Interesting information and it’s smart, savvy and well-thought out. You don’t have to be in B2C business to see the import of this graphic.
Importance of looking at this infographic from a consumer perspective as well:
1) Look at it as a general point of reference. Figure out what you generally agree with and what you don’t. I found it quite illuminating.
2) Pick out points or statistics that you want to revisit. There is a lot of similarity on how men and women use the web and mobile to shop.
3) Determine what are your personal pain points when it comes to shopping as seen in this graphic and go back and review them.
Why read this?
Because ladies, as much as we love them, we can’t convert the men (dads, husbands, partners, brothers and other family members) to being willing shoppers. You can learn about what guys like to shop for and then tag along as long as you don’t mind golf, hunting, car, tech, brews, or tool hunts. Guys can learn about how to best understand why women shop the way they do.
The best part is by reading this, you can make a strategic plan on how to tackle the 2015 holidays and not have to do it all yourself. So you can give the guy(s) in your life lists of very specific items with guidance and information on price points. Send them on a mission to score something important. Women can create lists and figure out the price comparisons and show the guys that they can save big bucks by shopping for bargains. It’s perfect for people looking to buy cars, tech and computers, big screen televisions, smart phones, furniture and even houses.
Thanks to the http://ecommerce-platforms.com/ site for providing this infographic. Catalin has done a chunk of work, streamlined the stats and understands what are key pivot and pain points for men and women in the world of ecommerce!
Who is ecommerce-platform.com?
Ecommerce Platforms is an unbiased review site that shows the good, great, bad, and ugly of online store building software.
We strive to provide you with easy to read (and sometimes fun) objective reviews that will help you choose which ecommerce platform is right for you.
Feel free to follow us on Twitter, comment, question, contact and ENGAGE!
Hope you enjoy!
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I am also surprised by this. I must be a guy.