The end of the year brings about thoughts of engagements, weddings and all kinds of diamond jewelry. There aren’t too many women who would turn down a diamond. For those hoping to be engaged or already engaged but seeking a ring, we have diamond and jewelry expert Kristen Trustey to share what’s hot for holiday and how often it turns out to be engagement (or wedding) time during the busy holiday season!
The Sparkling Journey to Find “The One” This Holiday Season
Diamond Jewelry Gifting Brings New Meaning To Consumers
Expressing love and commitment is the #1 motivation for the purchase of a diamond piece of jewelry, which is why the holidays are the time of year when loved ones will go to the ends of the earth to find the “perfect one” for that special someone in their life.
With parallels between a person’s pursuit to find “the one” and the long journey that starts deep within the earth to find the most rare, beautiful and responsibly sourced diamonds, diamond jewelry gifting couldn’t be more fitting.
This could be why the iconic advertising line “A Diamond Is Forever,” Ad Age’s slogan of the 20th century, is being relaunched this holiday season by Forevermark Diamonds, giving new meaning and relevance to today’s consumer. And with less than 1% of the world’s diamonds being worthy of Forevermark’s inscription, there isn’t a more unique and timeless gift to present.
Kristen Trustey, luxury and resident diamond expert at Forevermark Diamonds discusses with viewers the trend of classic diamond jewelry as the must-have gift that will never go out of style. She’ll also showcase some of the holiday’s most desirable piece types including diamond pendants, tennis bracelets, and eternity bands that every woman wants in her jewelry box. Kristen talks about the topics below and MORE:
▪ Relaunch of the slogan and #TheOne campaign, and the connection between the journey of finding true love and finding the perfect diamond.
▪ Key things people look for when purchasing diamond jewelry today.
▪ Unique pieces when to gift romantically this holiday season.
▪ This is the most popular time of year for engagement. There are various types of rings are being chosen and some departures from previous decades and generations.
▪ Viewers can get more information at Forevermark.com
About the Talent:
Luxury expert Kristen Trustey knows a thing or two about diamonds. Kristen has been quoted as a diamond expert in leading entertainment and fashion news outlets including E! News, Refinery29, and JCK Magazine. With nearly a decade of experience in the fine jewelry industry, Kristen is currently Public Relations Manager and resident diamond expert at Forevermark Diamonds, part of the De Beers Group of Companies.
This interview is provided by Forevermark Diamonds
www.Forevermark.com
Stevie Wilson,
LA-Story.com
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