I can’t believe that time has gone by so fast. I was invited to attend the Official Grammy Gift Lounge to see which brands were displaying there and what they were gifting to celebrities. All my photos were retrieved from my camera and I even have a podcast with the founder of Distinctive Assets (event producer), Lash Fary. I invited my friend Gina Gomez (blogger and business coach) to come with me because this specific lounge always provided a lot of great interview material. You can see Gina Gomez’s blog post with her images and how she approached this event coverage at this link: Grammys, Giftys and Celebrity Jingle. I would recommend visiting that page because Gina hs some terrific insight and coverage of this Grammy Lounge!
The GRAMMY Gift Lounge was open to presenters and performers for three full days of rehearsals at STAPLES Center.
TOOLS BY GINA ………………….……………………………………………………………….………………………………………..………..…..$250.00
Tools by Gina:
This year’s gift lounge was presented by TOOLS BY GINA and featured pure infrared professional blow dryers and flat irons from hair expert Gina Rivera.
Gift bags with the Tools by Gina swag!
Pure Infrared Technology Professional Styling tools (blow dryers and flat irons) that will steam the hair rather than applying direct heat. This advanced technology will provide natural shine to the hair and lock in moisture.
TOOLS BY GINA
PHILLIP ASHLEY CHOCOLATES …………………………………………………………………………………………………………….………………..$199.00
Phillip Ashley Chocolates:
Handcrafted, gourmand chocolates doesn’t begin to describe the great treats displayed at the Gift Lounge. Chef PHILLIP ASHLEY uses vintage aged, luxury ingredients to craft the flavors for this 6 piece designer chocolate gift box called the Luxe Collection. Flavors include Saffron, Aged Balsamic Vinegar and Japanese Suntory Whiskey.
Chocolates featured by Chef Phillip Ashley at the Gifting Lounge.
Additionally, all guests attending the official GRAMMY Celebration will take home one of the world’s most expensive confections (a 23k Gold salted caramel pecan praline valued at $79) from Phillip Ashley Chocolates.
http://www.phillipashleychocolates.com
SCUF GAMING …………………………………………………………$300.00
See the customizable game controller in the lower half on the table in the above photo.
SCUF Infinity1 professional customized controllers are designed to offer infinite levels of customization while offering interchangeable key areas of function, feature and design. (Xbox One Compatible).
SCUF Display at the Gift Lounge.
SCUF Infinity1 accessories include: SCUF Protection Case, SCUF FPS Adjustable Trigger & Pro Grip Combo Kit, SCUF Thumbsticks, SCUF Rings, SCUF Charging Cable, GamerGrip Total Grip Solution and SCUF Hat.
www.scufgaming.com
BELLDINI………………………………………………………………………………………………………………………………..………….……….$300.00+
Belldini, a leading manufacturer of women’s fashions for over 35 years, offers everything from cardigans and pullovers to twinsets and leggings.
A shot of the sign and also a bit of the clothing!
Their extensive collection of high-quality apparel allows the active woman to seamlessly transition from day to evening.
www.belldini.com
FIT CLUB TV “ULTIMATE FITNESS PACKAGE”……………………………………………………………………………………………………..$6,180.00
Fit Culture Threads designer workout apparel ($120,
Live in Fitness VIP experience in private villa ($6,000),
Fit Culture Fuel health & performance supplements ($60).
The Fit Club TV and Live in Fitness display!
Also they were promoting FitClubTV.com– which is a FREE website full of exercise workouts for people of any age, along with video lessons on healthy cooking. All of the FitClubTV content is free to anyone. You can access it anywhere from your computer.
www.liveinfitness.com
www.fitclubtv.com
FLOS FLORIS………………………………………………………………………………………………………………………….…………….……….$130.00
Snap back hat.
www.flosfloris.com
KOI INTERIORS………………………………………………………………………………………………………………..….……..……..……….$1,000.00
Koi Interiors is an interior decorating firm with meticulously selected professionals who share a passion for design.
The $1000 is applied to interior design services or furniture — based on the information I got at the lounge!
Koi Interiors’ Design Philosophy: Space is an art form. It is defined by the architecture that contains it and the fixtures & furnishings with which we fill it.
www.koiinteriors.com
SIMONE I. SMITH JEWELRY………………………………..………………………….…………………………………………………………$300.00+
Simone Smith’s iconic necklaces (lollipop design is what she is known for)
The latest addition to the Simone I Smith Line- FOCUS for men bracelets!
New for women– an array of earrings added to the Simone I. Smith line!
SIS by Simone I. Smith earrings and necklaces plus FOCUS for Men bracelets.
www.simoneismith.com
THE NATURAL MIXOLOGIST…………………………………..……………………..…..………………….……………………..….……….$2,250.00
The Natural Mixologist Goody Bags!
The Natural Mixologist crafts custom cocktails for your event that are organic, gluten free and vegan. Cocktails that are classically inspired and naturally recrafted. Talent to receive custom in-Lounge cocktails plus a gift certificate for Mixology Services at an event of their choosing.
NOON VR…………………………………..……………………..…………………………………….………………….……………………..….……….$89.00
I was able to try this VR for a “ride” on a roller coaster. OMG- it’s so insanely great. I loved it. If you are looking for a great VR experience, this is the device you want!
A guest enjoying the NOON VR Device!
Virtual reality headset & mobile app made for iOS & Android mobile devices.
www.noonvr.com
TRESPASS PERFORMANCE CLOTHING…………………………………..……………………..…..……..……………………..….……….$200.00
Goose-feather down jacket from Trespass. At Trespass, our philosophy is to make sure that you enjoy being outdoors all year round, whatever the weather throws at you.
If you’re interested in running, cycling, skiing, camping or perhaps you just need a waterproof jacket for the morning commute, we’ve got it covered!
www.trespass.com
TRUTH ………………………………………………………………………..…………………………………..…..……..…………………….….……….$69.99
truth x Vans by Kevin Lyons: truth’s “Finish It” campaign empowers smokers and nonsmokers alike to join together and use their creativity to be the generation that ends tobacco use.
We believe in the power of art—and fashion—to spark conversation and drive change. That’s why truth has teamed up with Vans and Kevin Lyons to create a one-of-a-kind sneaker that encourages everyone to use their voices and creativity to end smoking for good. ($60)
truth Treats:
There is a misconception that smoking only harms people. The truth is, cats and dogs of owners who smoke are twice as likely to get cancer. That’s why truth has teamed up with gourmet, organic pet treat maker, Bubba Rose Biscuit Co., to create a treat that reminds us about how this issue impacts– human and furry alike. By putting an end to tobacco, we’re also saving our best friends. ($9.99)
Ever wonder who puts on these kinds of events? Event planning of this sort is a separate category from the GRAMMY AWARDS but also is a special category because lots of things have to be done to contribute to the gift back for all the people participating in the Grammy Awards show. It’s not easy but I bet it gets easier over time. I was lucky enough to snag a few minutes with Lash Fary , the founder of Distinctive Assets (event planner for the Grammy Gift Lounge) who has been doing this specific event for 17 years +!
Here’s the podcast of the interview with Lash Fary. Hope you enjoy it.
** Distinctive Assets partnered with seasoned event producer Pam Morrison who supervised all elements of Lounge design, set up and décor; décor was provided by Koi Interiors, a design firm which transforms space into art. Koi Interiors was also a participating vendor in lounge.
Talent will also walk away with a preassembled GRAMMY Gift Bag which will represent a diverse portfolio of brands ranging from unique to useful. The gift selection included items from
Accept Me Philanthropic Fashion,
Adopted NYC,
Age Interventionist by Renee Lynn,
Big Cat Rescue,
Donna Bell’s Bake Shop,
Dutton (an imprint of Penguin Random House),
Farm Wife Style,
Foxwise Jewelry,
Garden of Life,
Golden Door,
GoSmile Dental Pro,
Green Gorilla,
Healing Saint by Dr. Jane 360,
Herb & Lou’s,
Hydroxycut Black,
Hyperbiotics PRO-15 and PRO_Dental,
Jewels By Durrani,
KryoLife,
Lat & Lo,
Love Your Locks Extensions,
Mission1 Clean Protein Bar,
MONQ Therapeutic Air,
Music Connection,
Neuro Drinks,
Novelty Premium Illuminated Water,
NW 58th St.,
Patina Restaurant Group,
Peggy Moffitt Athleisure,
PEOPLE Yearbook,
Phillip Ashley Chocolates,
Planes of Fame,
Pooch Selfie,
Purely Inspired Organic Protein,
Joey Kramer’s Rockin’ & Roastin’ Coffee,
Sedona Lace,
Slice Lab,
Slimware,
SOOS Pets,
Soothe,
St. Heleine Candles,
Sticky Heelz,
Sundial Powder Coating,
Tribute,
Wraps,
YOOT Tea,
Zekkle
740 Park MD.
This event was to honor those who attended the GRAMMY Awards, Music’s Biggest Night® which was on Monday, February 15, 2016, at STAPLES Center in Los Angeles and will be broadcast live in high definition TV and 5.1 surround sound on the CBS Television Network
About Distinctive Assets Established in 1999, Distinctive Assets has produced gift bags and backstage gift lounges for practically every major award show. The firm also provides product placement, product introduction, event production, public relations and branding opportunities within the entertainment industry and beyond.
Here’s a photo I found on Wireimage that was shot of Gina and I as we were going down the row!
It was great meeting all the vendors and speaking to people and brands I had not seen before. That’s one of the best parts of
Thanks to Lash Fary and the entire Distinctive Assets team for inviting me and Gina Gomez to this great event1
Stevie Wilson
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