This is Small Business Saturday! American Express has tweaked the terms of Small Business Saturday from paying you a flat fee to shop to giving you twice the points of what you spend from today- 11/26/2016 to December 31, 2016.
Limited time offer: Don’t miss out. Now through 12/31, American Express® Card Members can earn more rewards when they Shop Small®. Terms Apply.
Heads up: Did you know that you can use your American Express at bakeries, nail salons and spas as well as restaurants? From now 11/26/16 through 12/31/16, you can earn extra points if you go to a local/small business
What’s the origin of Small Business Saturday:
2016 American Express / NFIB Pre-SBS Consumer Research Fact Sheet| Insights about Small Business Saturday
Key Highlights:
• 76% of all consumers are planning to go to one or more small businesses as part of their holiday shopping (on par with 77% in 2015)
• Awareness of Small Business Saturday has reached 58% this year (up from 55% last year and 34% when this question was first asked in 2012)
• Among consumers who are aware of Small Business Saturday and who plan to shop on the day, Clothing/Accessories/Shoe stores (45%), Restaurants/Bars/Pubs (41%), and bakeries (39%) are the types of stores consumers plan to shop at most on Small Business Saturday
• 48% of consumers surveyed (who are aware of Small Business Saturday and who plan to shop on the day) plan to spend more on Small Business Saturday this year compared to last year. This finding is up from last year (45%) and a new high.
• Among consumers who are aware of Small Business Saturday and who plan to shop on the day, the main reason consumers plan to shop at small, independently-owned retailers or eat at a small, independently-owned restaurant on Small Business Saturday is because they value the contributions small businesses make to their community (62%)
• Nearly half (45%) of consumers (who are aware of Small Business Saturday and who plan to shop on the day) plan to attend a community event in celebration of Small Business Saturday
• On average, roughly one-third (33%) of consumers’ holiday shopping will be done at a small, independently-owned retailer or restaurant
• Almost nine in ten (89%) consumers who are aware of Small Business Saturday agree that “Small Business Saturday makes me want to shop at small, independently-owned retailers or eat at a small, independently-owned restaurant all year long (not just during the holiday season)”
• More than three-quarters (79%) are willing to pay slightly more for an item if it is purchased from a small, independently-owned retailer as opposed to online or at a large retailer (on par with last year, 80%)
• Most consumers (63%) expect better customer service from small, independently-owned businesses in exchange for a higher price (among those consumers who are willing to pay slightly more for an item if purchased from a small, independently-owned retailer)
• Overall, supporting small, independently-owned restaurants and bars is important to 91% of all consumers
Methodology
The Small Business Saturday Consumer Insights Survey was conducted among a nationally representative sample of 1,653 males and females 18 years of age or older. The sample was collected using an email invitation and an anonymous online survey from October 18-28, 2016. The survey has an overall margin of error of +/- 2.4%, at the 95% level of confidence.
I know this is late. Forgive me! I spent some time doing my Small Business Saturday supporting two great places today. I then had to find all the images and video to illustrate this post. It seems PR forgot that I asked for them {twice!}
I love Small Business Saturday— and YOU SHOULD TOO! Make sure you mark it on your calendar and register the AMEX card you want to use HERE and start shopping with your AMEX card through the holiday season! Shop local and get bonus points too! My favorite is to go out to dinner and get those double points.
Stevie Wilson,
LA-Story.com
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