Honest Tea’s #RefreshinglyHonest Project in LA + Other Cities! Learn about LA Residents’ Truths!

Honest Tea, Inc., the maker of the nation’s top-selling organic bottled teas and organic kids’ juice drinks, is encouraging Americans to take their first step to living a little more honestly by sharing their #RefreshinglyHonest moments on social media or at pop-up locations across the country.

 

 

honesttea family

Honest Tea Family of products!

 

The #RefreshinglyHonest Project is a fresh take on the brand’s annual National Honesty Index and invites people to celebrate the moments when we offer a break from the seemingly perfect world we live in to share our truth in exchange for the “a-ha” moment when we realize everyone else is “just like us” – perfectly imperfect.

 

3-girls-read

The #RefreshinglyHonest Project Boards here in Los Angeles

Now through August 3,2017, Americans can participate in the #RefreshinglyHonest Project in one of two ways:

1) Find Honest at one of its pop-ups happening in 15 cities across the U.S.

2) Share a #RefreshinglyHonest moment on Instagram or Twitter using the hashtag

 

girl-writing

 

Participants visiting Honest Tea’s pop-ups will have a chance to submit a #RefreshinglyHonest moment as currency in exchange for a bottle of Honest Tea. For each moment submitted at the pop-ups or on social media, Honest Tea will donate $1 to VisionSpring, an organization which provides vision screenings and eye glasses to underserved communities worldwide. Information will be collected at each location, including what Americans divulge when offered the chance to be honest.

“At Honest Tea, we believe in celebrating honesty both in the ingredients we put into our bottles and how we live our everyday lives,” said Ami Mathur, General Manager & Head of Marketing at Honest. “We’ve taken this message to the next level this year through the #RefreshinglyHonest Project to further encourage people to take this journey with us.”

VisionSpring and Honest Tea have partnered since 2014 to bring vision screenings and eye glasses to Honest Tea’s sourcing communities in Assam, India. Since its inception, this partnership has resulted in over 9000 vision screenings, with eyeglasses distributed to all who required them. For many, these screenings were the first ever received, and the glasses distributed as a result of the screenings have a profound impact on the daily lives of the tea workers and their earning potential. Visit https://www.honesttea.com/refreshinglyhonest/ to learn more about the partnership.

Recently, HONEST TEA was in Los Angeles for The #RefreshinglyHonest Project and here are the results

Have you ever wondered just how honest people in Los Angeles are? What about men vs women in L.A.?

Well, we put Los Angeles to the test! Honest Tea conducted its annual social experiment in LA this week, asking people to share a refreshingly honest truth in exchange for an ice-cold iced tea at a local pop-up. In year’s past, people were asked to pay with cash, on the honor system. This year there was a twist, rather than paying with cash, a refreshingly honest truth served as currency. And people revealed some interesting things!

Some of the LA confessions including refreshingly honest truths like

–“I spend extra time in the bathroom so that I can watch all the snapchat stories I’ve missed.”

–A therapist admitted that he had more issues than his patients.

–A woman shared that she sabotaged her boyfriend’s diet.

Overall, most people consider themselves addicted to Instagram, they work out just so they can eat junk, and prefer their pets over people.

 

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See below for top-line stats around who paid with honesty and who did not, the difference between men and women, and the types of truths people revealed. We dropped some of the funniest, most relatable and light-hearted below.

When put to the test, 72% of Los Angelenos were honest
70% of men were honest vs 75% of women were honest
Los Angelenos are most honest when it comes to their health, followed by relationships and social media.

 

guy-reads--board

Reading the posts about various “truths”

Health – 41%
“I have had a gym pass since November and I’ve only gone 10 times”
“I eat chips after the gym 90% of the time”
“I use sex as my cardio. Thus, I never do cardio”
“I make sure I look good when working out in case I meet the love of my life”
“I go to the gym in the morning so I don’t feel guilty drinking at night”

Social – 25%
“I love to Insta-stalk”
“I love picking fights with random strangers on Facebook”
“I have social media anxiety”

Relationships – 32%
“I talk to my dog more than my boyfriend”
“Me and my partner are close enough to admit when it’s too hot to spoon”
“I take long showers to have free time from the kids”
“When my mother said I would be just like her, I thought she was lying”
“Sometimes I feel like I will end up a cat lady”

#RefreshinglyHonest Project Pop-Up Stops

The #RefreshinglyHonest Project is a fresh take on the brand’s annual National Honesty Index and invites people to celebrate the moments when we offer a break from the seemingly perfect world we live in to share our truth in exchange for the “a-ha” moment when we realize everyone else is “just like us” – perfectly imperfect.

From July 8  through August 3, Americans can participate in the #RefreshinglyHonest Project in one of two ways:

1) Find Honest at one of its pop-ups happening in 15 cities across the U.S.,

2) Share a #RefreshinglyHonest moment on Instagram or Twitter using the hashtag

Week of 7/17

San Diego Comic Con
Fashion Valley Mall
7007 Friars Rd
San Diego, CA 92108
7/22/17, 11am – 7pm

The Domain
11410 Century Oaks Terrace
Austin, TX 78758
7/22/17, 9am – 7pm

Spruce Street Harbor Park
121 N. Columbus Blvd
Philadelphia, PA 19106
7/22/17, 11am – 8pm

Week of 7/24

Westlake Center
400 Pine St.
Seattle, WA 98101
7/29/2017, 11am – 7pm

Wicker Park/Wicker Park Fest
Milwaukee Ave from North Ave to Paulina St
Chicago, IL 60647
7/29/2017, 12pm – 8pm

Week of 7/28

Summer in The Square
Union Square Park
New York, NY 10003
8/3/17, 8am – 6pm

Visit https://www.honesttea.com/refreshinglyhonest/ to learn more about the campaign, and to see updated details about locations and timing for the remaining cities below.

Barnes & Noble Book Store – Bethesda Row
4801 Bethesda Ave
Bethesda, MD 20814
Date TBD

Location TBD
Minneapolis, MN
7/22/17

About Honest® Tea

Honest Tea, Inc. seeks to create and promote great-tasting, organic beverages and extend economic opportunities to communities in need. Founded in 1998 in Bethesda, MD, Honest Tea is the nation’s top-selling organic bottled tea company specializing in beverages that are Just a Tad Sweet®. Honest Tea’s product lines include: Honest® ready-to-drink bottled teas, Honest Kids® organic juice drinks, and Honest Sport®, a line of organic sports drinks. All beverages are USDA Organic and all tea leaves and cane sugar are Fair Trade Certified™. Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence and a Montgomery County, MD Certified Green Business. In 2011, The Coca-Cola Company fully acquired Honest Tea, and there are passionate teams in both Bethesda, MD and Atlanta, GA–as well as across the country & around the world–working together to grow the brand.

 

Stevie Wilson,
LA-Story.com

 

 

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LA-Story.com

 

 

______________________________________________________________________________

DEALS and STEALS(Affiliate Links)
I curate deals that offer bonuses, bargains, and great products –and some are very specifically for this site to feature to my audience because I want my audience to get amazing products from great brands! If you purchase via my link, I make a very small percentage for that purchase.
Target

Find Cosmetic Accessories and Tools at Target.com!
Mini facial eraser sponges Blends makeup flawlessly Includes 2 erasers that can be used up to 6 times Achieve a photo-quality look with the Real Techniques Miracle Mini Facial Erasers – 2 pk. This essential beauty tool helps blend your makeup to new heights, seamlessly polishing edges and lines to absolute perfection. Real techniques miracle facial eraser, makeup sponge, beauty tool

 

Sephora Favorites:


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REN Glyco Lactic Radiance Renewal Mask 0.5 oz

An instant complexion-perfecting mask that brightens and renews skin tone and texture, minimizes pores, diminishes hyperpigmentation, and reduces the appearance of fine lines in as little as 10 minutes. A cocktail of four acids including glycolic acid from pineapple, lactic acid from passion fruit, citric acid from lemon, and tartaric acid from grape create multi-action exfoliation.

Sole Society:
4th of July Sale: Up To 50% Off Shoes, Bags & Apparel  Buy this adorable Sole Society Zahara  Mid Heeled Sandal in Denim Stripe for LE$$
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Temptu: Friends and Family Deal 25% off!

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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