Patrón Tequila launched its’ 2018 quest to find its Margarita of the Year, coinciding with International Margarita Day(February 22, 2018!).
The cocktails, all of which use Patrón as a base spirit, will be unveiled at events TBA.
Consumers have until early April to vote for their favorite at MargaritaOfTheYear.com. The three top-voted serves will go through to a final in April ahead of Cinco de Mayo, when the Margarita of the Year will be announced.
“The Margarita has been the most popular cocktail in the US for years, and for good reason given the tremendous creativity we’ve seen, particularly in the last several years as culinary and mixology trends have intersected,” said says Lee Applbaum, Patrón’s global chief marketing officer.
“What’s really quite exciting to see is how much the margarita’s reputation has grown globally as local flavors and styles have been integrated into this iconic cocktail.
These gifted mixologists and bartenders get very creative in creating a recipe for a cocktail that reflects their city or cultural perspective.
I have seen 8 of the recipes and I am sharing 4 of these cocktails for sipping and sharing this weekend!
La Margarita: Created by Jorge Ortega from Los Angeles, CA
Ingredients:
1.5 oz Patrón Reposado
.75 oz Patrón Citronge Orange
1 oz Lime Juice
.5 oz Lychee Syrup
.5 oz Ginger Syrup (such as Monin or Ginger Reál)
Whole lychee for garnish
Sprinkle of chia seeds and salt for rim
METHOD
1. Combine liquid ingredients in a cocktail shaker and shake with ice to chill.
2. Strain onto fresh ice in a glass rimmed with a 50/50 blend of chia seeds and
kosher salt.
3. Garnish with lychee.
*Lychee syrup:
Empty the complete contents of a can of peeled/pitted lychees into a blender. Blend until completely liquefied, then strain through a mesh strainer to remove solids.
Passion Fruit Margarita: Created by Aaron Joseph from Baltimore, MD
Ingredients:
1.5 oz Patrón Silver
.5 oz Patrón Citrónge Orange
.5 oz Lime juice
.75 oz Spiced passion fruit syrup*
Orange wedge, jalapeño coin and mint sprig for garnish
METHOD
1. Combine liquid ingredients in a cocktail shaker and shake with ice to chill.
2. Strain onto fresh ice in a double old-fashioned glass.
3. Garnish with mint sprig, jalapeño slice, and orange half-moon.
*Spiced passion fruit syrup:
1000 g Turbinado sugar
500 g Water
200 g Sliced jalapeño
750 g Passion fruit puree (such as Boiron)
Boil water and sugar until sugar is dissolved. Add jalapeño, turn on low heat and allow syrup to reduce for 15 minutes. Take off heat and allow to cool, with jalapeño. Once cool, strain and add passion fruit puree, stirring to combine. Store refrigerated one week.
Salted Plum Margarita: Created by Morita Masako from Osaka, Japan
Ingredients:
1.5 oz Patrón Silver
.5 oz Patrón Citrónge Orange
.75 oz Umeshu (Plum wine)
.5 oz Fresh lemon juice
1 tsp Plum preserves
1 Pinch salt
Lime wheel and mint leaf for garnish
Optional: Whole Ume (Pickled plum) for garnish
METHOD
1. Combine ingredients in a cocktail shaker and shake with ice to chill.
2. Strain into a crushed ice-filled rocks glass.
3. Garnish with mint leaves, lime wheel and optional Ume.
Verde Margarita: Created by Jose Luis Leon from Mexico City, MX
Ingredients:
2 ozPatrón Silver
.75 oz Patrón Citrónge Orange
.75 oz Elderflower liqueur (such as St. Germain)
.5 oz Fino sherry
.5 oz Agave syrup
1 Lime wedge
1 Celery stick
1 Pinch salt
Celery spear & edible flower for garnish
METHOD
1. Rim a highball glass with a mix of sugar, maldon salt & celery salt.
2. Combine ingredients in a blender with crushed ice and blend until a slushy consistency is achieved.
3. Pour contents from blender into glass.
4. Garnish with celery spear and edible flower.
Each of these cocktails is a winner already and the flavors that are featured are really interesting and exceptionally creative. These are just four of the cocktails featured for this contest. “Stay tuned” for another post that will share the remaining four cocktails!
Thanks to Tequila Patron for sharing these recipes with me!!
Follow Patron on these social platforms:
https://www.patrontequila.com/
Instagram: https://www.instagram.com/patron/
Twitter: https://twitter.com/patron
Facebook: https://www.facebook.com/patrontequila
About the Contest: YOU CAN VOTE for your favorite recipe! READ ON!
As tequila lovers around the world prepare to celebrate International Margarita Day today, Patrón Tequila embarks on its “Search for 2018’s Margarita of the Year.” Now in its fourth year, the bar has been raised with seven new recipes from across the globe, each offering a refreshing twist on the iconic cocktail.
Patrón, the global leader in the ultra-premium 100 percent agave tequila category, has selected seven bartenders from around the world to design their own interpretations of the Perfect Margarita using a variety of fresh flavor combinations inspired by their local region. Each cocktail gives a nod to the classic recipe, while also shaking things up with a combination of ingredients like cayenne-chili and blackberry shrub – even lychee and chia seeds – to highlight the versatility of one of the world’s most popular and enduring cocktails.
The “Search for 2018’s Margarita of the Year” begins today at MargaritaOfTheYear.com where fans can vote once daily for their favorite recipe. The drink which receives the most votes will be announced on another celebratory tequila occasion, Cinco de Mayo.
“Reinterpreting a classic cocktail like the margarita takes creativity and a skilled hand,” says Lee Applbaum, Patrón’s Global Chief Marketing Officer. “As the popularity of tequila continues to skyrocket across the globe, one thing will always be true, Patrón Tequila is the foundation of any perfect margarita.”
Each bartender selected to participate in this year’s search crafted unique, flavorful interpretations of the iconic cocktail recipe, tapping their local heritage and the season’s freshest ingredients to perfect their creations. The cocktails and participants include:
“La Margarita” with lychee and chia seeds, by Jorge Ortega in Los Angeles
“Mediterranean Margarita” with orange marmalade and sherry, by Yanaida Prado in Barcelona, Spain
“North End Margarita” with tomato and thyme, by Stephen King in Boston
“Passion Fruit Margarita” with passion fruit and jalapeño, by Aaron Joseph in Baltimore
“Salted Plum Margarita” with plum and lemon, by Morita Masako in Osaka, Japan
“Skyline Margarita” with cayenne-chili and blackberry shrub, by Megan Radke in Seattle
“Verde Margarita” with celery and elderflower, by José Luis León in Mexico City
“I’m excited to taste the recipes that each of this year’s bartenders created for the chance to be named the 2018 Patrón Margarita of the Year,” says Riesler Morales of Mexico City, whose red wine and hibiscus-infused “Coralina Margarita” was selected as last year’s Margarita of the Year. “I love seeing the ingredients and inspiration the bartenders draw from their local regions to craft truly imaginative recipes – each one definitely has what it takes to wow margarita drinkers around the world.”
Beyond tasting each of these recipes at their respective bars across the globe, consumers also have the opportunity to celebrate and explore each of the margaritas at home. “Margaritas and Chill” kits are available for purchase while supplies last via online delivery service Cocktail Courier for those looking to perfect their home bartending skills; each one will include all necessary ingredients and garnishes for each of the seven recipes.
Additionally, each recipe and instructional tutorials about how to prepare them at home are available on the Patrón Cocktail Lab experience and the Margarita of the Year website, which features videos and interviews from the participating bartenders (filmed recently at the Hacienda Patrón distillery in Jalisco, Mexico). The site contains downloadable recipe cards as well as education about the history and evolution of this famous cocktail.
Fans can visit the website to explore each of the unique margarita recipes, then easily vote for their favorite interpretation once per day until the search comes to an end. Consumers will also be invited to vote live at various Patrón-sponsored events over the coming months. Digital votes will be accepted through:
MargaritaOfTheYear.com, once daily, through May 5, 2018 (voting closes at 3am EST)
Instagram and Twitter, by hashtagging the name of the margarita
YouTube, a “thumbs up” on a YouTube video about a specific margarita
Sharing content across channels (shares, re-tweets, and pins about specific margaritas all equal one vote each)
I will be featuring the other cocktails over the weekend. Take a look and definitely vote for your favorites! And try making a couple of recipes!!
Stevie Wilson,
LA-Story.com
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