If you watched the Super Bowl, you got a solid show today– on the playing field. The one during half-time was pretty unique in its’ presentation.
Courtesy of FIREPLAY, the introduction of Justin Timberlake was done by Fireplay with lasers and it was stunning! Gorgeous and complicated, Fireplay the company knows what it’s doing! Here is there breakdown along with lots of photos!!
Fireplay, the full service multi-disciplinary creative and design studio, was enlisted as the Visual Creative Lead by Justin Timberlake for his Super Bowl LII performance Sunday, February 4, 2018.
“Because of our 12 years of successful collaboration with Justin Timberlake, he asked Fireplay to conceptualize and produce the visual creative elements for this year’s Super Bowl Halftime performance,” said Fireplay’s Nick Whitehouse. “Fireplay was thrilled to be part of JT’s creative team again, collaborating with the Halftime Show’s producers and designers, and leading the charge for the physical staging, lighting, video content and special effects for what will become this year’s most iconic Halftime moments.
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Whitehouse adds, “Justin asked us to create several different environments for his 13-minute Halftime performance, pairing each musical moment with a visual setting.”
The Fireplay team conceptualized traveling throughout the entire stadium in a way never seen before during a Halftime performance. From an intimate laser club setting to a sprawling mirror solar array, to a party in the stands with the fans, Fireplay’s creative concepts in collaboration with the Super Bowl Halftime team provided the landscape from each moment, and put the spotlight on Justin Timberlake’s artistry.
One of the many highlights of the performance was the tribute to Prince.
Whitehouse said “JT highlighted as an important moment for this show, and we spent quite a bit of time ensuring this moment would be true to his legacy. Ultimately, Justin decided that the only person who could do Prince justice is Prince, and we’re so proud to be part of his team who created this epic moment.”
The Halftime Show was directed by Hamish Hamilton with lighting design by Bob Barnhart, production design by Bruce Rodgers, and Ricky Kirshner served as the executive producer.
Photos courtesy of Fireplay.
ABOUT FIREPLAY
Fireplay is a cutting edge creative design studio founded in 2016 by seven of the industry’s most prolific creatives and is responsible for bringing to life award-winning production and innovative design across a wide range of mediums. They are the creative engine behind recent events featuring some of the biggest global names in music, including Jay-Z, Kanye West, Beyoncé, Britney Spears, Rihanna, Alicia Keys, Justin Timberlake, Thomas Rhett, The Killers, James Taylor, Brett Eldredge, and many more.
While the concert and touring industry represents Fireplay’s core business, the collective also collaborates across sports events, civic events, restaurant design, nightlife production, corporate events, and more. With an arsenal of visionary skillsets and decades of experience under one roof, the Fireplay team has executed 60+ concert tours, 14 touring spectacles, 16 resident theater shows, 14 nightclub installations, 300+ corporate and civic events, 70 live television events and award shows, 60+ music and film festivals, 40+ restaurants, four permanent art installations, 10 major international ceremonies, and much more across the globe. Fireplay collaborates directly with its clients to bring their visions to life through the development of groundbreaking, innovative ideas and industry-shaking concepts.
Stevie Wilson,
LA-Story.com
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