The CHOICE Revolution: How Buying will Change in 2018! Entrepreneur Sara Rodell Shares How this Affects Business !

Have you noticed how fast the business landscape is changing? With Amazon buying Whole Foods and now creating a delivery service much like UPS and FedEx, the business landscape is changing drastically in terms of actual companies and what/how they do business. It also provides a “space” in which companies can be created that will offer new business models and new products. Here to discuss the proliferation of choices in the retail marketplace, is entrepreneur Sara Rodell, our guest expert for this week!

Sara Rodell is the CEO of LoopandTie.com and she has her own retail business that has evolved in its presentation in recent years.  She is uniquely qualified to discuss this!

The CHOICE Revolution: How Buying will Change in 2018!
By Sara Rodell

Consumer behavior in retail is shifting before our eyes. Digital platforms and social networks have changed consumer’s expectations on how a brand should connect with its consumers. Since access has been democratized, consumers have clear expectations that brands treat them as individuals and respond to their questions and complaints directly. It’s not just communication that’s changing; it’s everything from customized cars, to choosing your “sleep number”, accommodating individual preferences is a growing consumer expectation when purchasing products.

The expectation for individual treatment is also coupled with access to more options than ever before. Thanks to online shopping, it’s easy to shop around and compare items before making a purchase, making many items feel like commodities. Brands must differentiate their products through storytelling. By helping a consumer understand who made an item and what goes into its design, brands have an opportunity to form an emotional connection with their customers and avoid being bucketed as a commodity where price is the only differentiator.

Businesses who understand how to incorporate an individual customer’s experience into a purchase, and form an emotional connection with customers will benefit from the Consumer Choice Revolution.

I’ve been fortunate to realize early on how much the age of choice is driving the industry in a new direction. I believe that creatively packaging “choice” is the key to scalable personalization. My company Loop & Tie is the only gifting solution designed to match this consumer shift. Through the notion of gifting a collection of options, we replace the dated gifting practice of sending the same product to everyone. Instead, the recipient is invited into a branded digital choice experience. The recipient chooses the item they value the most and it’s shipped to their doorstep.
Our gifters can select from curated Loop & Tie collections ranging from $25-$500 or gift their own products. We source items that have compelling stories behind them so the recipient feels like they’ve been given access to something new and special. Our first-to-market technology keeps the price hidden from users, making the whole experience feel like someone is taking them shopping.

While my company is built completely around the notion of choice from the ground up, other businesses can and must find creative ways to incorporate consumer choice and stories into their model. A business today must think about the story that differentiates their offering and how the shopping experience can be customized to an individual.

ABOUT SARA RODELL:

Sara Rodell is the CEO and founder of Loop & Tie, a gift choice platform that lets businesses treat their customers to choices of unique gifts from makers around the US. After cutting her professional teeth in Wall Street finance at the top-tier UBS Investment Bank, Rodell set out to change the world of gifting with Loop & Tie. Recently, Loop & Tie won Dreampitch 2017, at Dreamforce, the world’s largest software conference.

Visit: https://www.loopandtie.com/

Facebook: https://www.facebook.com/loopandtie/

Twitter: Twitter.con/loopandtie

Thanks to Sara Rodell for this really fascinating commentary on the changes in the retail marketplace. It’s fascinating to see how fast the changes are happening these days. The concept of offering more individualized choices is seen by offering people gift boxes with fragrance samples and a credit to buy one scent from that box along with lots of other categories offering unique options too.

Stevie Wilson,
LA-Story.com

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