Easter Sunday is upon us and if you aren’t dying eggs today because you are done already, I tip my “Easter Bonnet” to you .. because I am barely getting started. I received an interesting email from WalletHub .com about events and celebrations tied to Easter and an infographic that has a lot of insight into
who spends money on what on Easter.. and where Los Angeles ranks in celebrating Easter!
From WalletHub.com
Easter is much more than an occasion to break out your Sunday best or hop into a bunny costume. It is a day of great religious significance for the roughly 71% of Americans who classify themselves as Christians, marking the resurrection of Jesus. And it actually takes place twice most years because of differences in the Western and Orthodox calendars.
—Easter also is a big donation day for U.S. churches, thanks to the year’s highest attendance rates.
–It’s a significant revenue-driver for companies in the candy business.
–And it’s a source of divisiveness for those who feel strongly about the best way to eat a chocolate bunny or the best filling for a chocolate egg.
Easter Facts & Stats – Church, Candy & Cash
- $18.2 Billion: Total Easter-related spending expected in 2018 ($150 per person celebrating).
- $2.6 Billion: Projected Easter spending on candy.
- $49,000: Price of the world’s most expensive chocolate Easter bunny.
- 59%: Share of people who eat chocolate bunnies ears first.
Best Places to Celebrate Easter: LA Ranked #5!!
Celebrating Easter in Los Angeles (1=Best, 50=Avg.):
16th – Churches per Capita
30th – % of Christian Population
12th – Brunch Restaurants per Capita
16th – Candy & Chocolate Stores per Capita
1st – Flower & Gift Shops per Capita
18th – Easter Egg-Hunt Events per Capita
21st – Easter Weather Forecast
For the full report, please visit: https://wallethub.com/edu/best-places-to-celebrate-easter/19774/
From the Experts:
To help you better understand all aspects of Easter, WalletHub analyzed everything from how flush the Easter Bunny is feeling this year to how much candy and rabbit meat we eat. You can check out all the Easter factoids that we found in the infographic above . Plus check out this a Q+A with a panel of experts on the holiday’s religious significance and commercialization. Happy Easter!
What tips do you have for celebrating Easter on a budget?
—Don’t get trapped in consumerism.
It really is not necessary to buy brand new outfits for the holiday — consignment stores or thrift shops are a great option, especially for children. These “fancy” clothes tend to be very gently worn (if they were worn at all), and much more affordable than buying new.
Another option is to purchase basics that you can dress up.
An example for girls, adding a nice cardigan to a pretty, but casual beach dress will provide multiple future mix and match options. For boys, you can dress up a pair of khaki pants or shorts with a collared shirt or cardigan — both of which can be worn again.
If you are shopping for candy on a budget, try Aldi.
They have high-quality chocolates and dye-free candies at a fraction of the cost of most other retailers.
What are some of the big money wasters on Easter?
The biggest money wasters for Easter:
–Purchasing brand new outfits that don’t match people’s lifestyles.
If you don’t typically dress up, then investing in dressy clothes really doesn’t make sense, especially for children — since they will have grown too much to wear them the next year. It would be better to buy some basic clothing that you dress up with accessories.
–Overly expensive baskets to serve as Easter baskets.
It is not necessary to use a personalized Easter basket — trust me, kids will remember which basket theirs is. Similarly, the overly cute, overly decorated baskets don’t make the treats taste any better. Stick with a basic basket that you use year after year. If you want them to be different every year, you can decorate them with some ribbons and fake flowers.
–Also, do not buy the pre-packed baskets.
They might look impressive, but they are filled with poor-quality toys that don’t get used, and low-quality candy. You are better off creating your own basket with few items of better quality.
–Just borrow a trick from those pre-packaged baskets and use a lot of filling to make the basket look fuller.
Has Easter in America become too commercial?
–Yes, but not any more than any other holiday. When consumers express a willingness to spend money on holiday trappings, marketers are going to be happy to provide them with incentives to do so.
What money-saving tips do you have for people planning to travel for the Easter Holiday?
None, besides general travel tips. Drive, don’t fly. Know when to book tickets if you have to fly. Plan ahead.
Use price comparison websites. Try searching on different devices because deals on a laptop can be quite different from the deals on a mobile phone or tablet.
Find a complete report here: : https://wallethub.com/edu/
Experts:
Yi-Lin Tsai
Assistant Professor of Marketing in the Alfred Lerner College of Business and Economics at the University of Delaware
Thomas Haffey
Instructor of Marketing in the College of Business and Professional Studies at the Mississippi University for Women
Carolyn Popp Garrity
Assistant Professor of Marketing in the Michael E. Stephens College of Business at the University of Montevallo
Below are advertising and disclaimer from WalletHub.com
Disclaimer:
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LA-Story.com thanks WalletHub.com for all of this great content. It’s really interesting to note what really counts when it comes to Easter!
Stevie Wilson,
LA-Story.com
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