What are the Smelliest, Stinkiest Scents? Dr. Rachel Herz Talks about the Importance of SMELLING!

If anyone knows how to pinpoint the stinkiest, smelliest scents, it’s Dr. Rachel Herz.dr. She is a neuroscientist and leading world expert on the psychological science of smell. She’s also one of the judges for this year’s National Odor-Eaters Rotten Sneaker Contest.



Dr. Herz is seen in the video below -accompanied by the winner of the Rotten Sneaker contest, HUNTER HAMM FROM EAGLE RIVER, AK 
Scientists thought that the human nose could only detect about 10,000 different smells, but recently that number increased dramatically to approximately one trillion distinct scents.

Dr. Herz has been conducting research on the sense of smell, emotion, perception, motivated behavior and cognition since 1990.



She has several books including —The Scent of Desire: Discovering Our Enigmatic Sense of Smell, which was selected as a finalist for the 2009 AAAS Prize for Excellence in Science Books



That’s Disgusting: Unraveling the Mysteries of Repulsion.




— Her latest book Why You Eat What You Eat: The Science Behind Our Relationship with Food, explores how our senses and psychology govern our perception of food, and the experiences and consequences of eating.







Thank you to Dr. Herz for the great interview and explanation about the contest and how (and why) Hunter Hamm’s shoes won!!

Stevie Wilson,




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