Marc Jacobs Beauty Suggests You Express Your Pride with Highliner! #GratefulNotHateful

To Marc Jacobs, pride goes beyond the parade. In honor of Pride 2018, Marc Jacobs Beauty celebrates self-expression with all the colors of the rainbow.

“You don’t have to wait for a parade, you can find ways to do that every day of your life and someone will hear.” – Marc Jacobs

In a dynamic interpretation of pride colors, members and supporters of the LGBTQ community came together to showcase color-packed looks with Highliner Gel Eye Crayons. The eclectic group of individuals include:
— mega-YouTube influencer Manny Gutierrez (Manny MUA),
–first African-American transgender model Tracey Africa Norman
–and Marc Jacobs himself.
The artistry was created by makeup legends Diane Kendal, Dick Page, Sarah Tanno and Paul Blanch.




Videos and portraits featuring all seven colors of the rainbow will be featured on Marc Jacobs Beauty social media accounts.
The posts will include the hashtag #GratefulNotHateful, often used by the designer to express gratitude about day-to-day experiences. The online community will be encouraged to express themselves with pride.

The iconic Highliner Gel Eye Crayons are the perfect tool for self-expression during pride month and every day. Available in over 30 shades and 2 finishes—shiny and matte—the full spectrum of the rainbow is represented. Like a gel pot eyeliner in a crayon, Highliner glides on effortlessly, providing extreme-wear, waterproof color.

In the spirit of the Grateful Not Hateful campaign, Marc Jacobs Beauty will donate $100,000 to LGBTQ charities around the world including SAGE, Le Refuge, the Ackerman Institute for the Family, and more.

The Marc Jacobs Beauty Highliner Gel Eye Crayon collection is available at Sephora, Sephora.Com,,, select Marc Jacobs stores, Neiman Marcus, and Bergdorf Goodman



about marc jacobs beauty:
rule-breaking creativity is at the heart of his makeup vision. for marc, getting it right involves a little bit of wrong. he inspires you to push the boundaries and create your own style. so indulge in his exquisite textures, take liberties with his provocative shades, and play with his daring designs.
marc redefines beauty as imperfectly perfect inspiration stems from and her makeup ritual young woman enjoying creating her look, getting ready for her night out, or her night after her night out!

about kendo:
san francisco-based kendo (part of the lvmh group, the leading luxury products group) focuses on the development of global beauty brands. through original concepts, collaborations and acquisitions, kendo brings to market fresh, relevant and innovative brands. the kendo team blends product development, marketing and operations expertise to redefine the beauty landscape with brands including marc jacobs beauty, kat von d beauty, fenty beauty by rihanna and more. today, brands within the kendo portfolio are distributed in 35 countries.

Stevie Wilson


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Author: Stevie Wilson

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