From MBLM’s “BFF Report”: Barack Obama Most Beloved Celebrity by Millennials!

Are you aware of the studies or surveys that you participate in actually do provide valuable insights into the lifestyle and opinions of men and women in most age groups? I am presenting some interesting survey results of a study/survey conducted by the MBLM company (pronounced as “emblem”.)

MBLM  has several studies and reports to share;

To better understand this impact, marketing firm, MBLM, has added to its annual Brand Intimacy Report, the largest study of brands based on emotions, with it’s BFF report which shares more specifics in a variety of demographics and other  comparative factors.

–Not only can you see the details of the study/survey results but also check out certain people and age groups that “follow” or value specific people (i.e., Millennials).

–You can check out a couple of videos that are embedded below to get more information on why this is important in today’s world. There happens to be a book- Brand Intimacy , a New Paradigm in Marketing,  co-written by Mario Natarelli and Rina Plapler that is discussed by the authors below:

 

 

 

Key results from this new study!

 

Barack Obama Most Beloved Celebrity by Millennials, According to MBLM’s BFF Report

Michelle Obama and Dwayne Johnson Ranked Second and Third for Age Group
All photos provided by MBLM

 

 

Michelle Obama is the most beloved celebrity by millennial women across the U.S. followed by Barack Obama and Dwayne Johnson, according to MBLM’s BFF Study.

The marketing firm created its inaugural BFF Study to complement its annual study of intimate brands, where it discovered media & entertainment brands are now the top industries.

The top 10 for women in the age group is rounded out by:
–Rihanna,
–Beyoncé,
–Oprah Winfrey,
–Tom Hanks,
–Bill Gates,
–Serena Williams,
–LeBron James.

The main study provided the following very informative results:

Barack Obama is the most beloved celebrity by millennials across the U.S. followed by Michelle Obama and Dwayne Johnson, according to MBLM’s BFF Study.

 

“This study reveals which living icons we emotionally bond most with and why,” stated Mario Natarelli, managing partner, MBLM. “Just think about the impact these entertainers, politicians, athletes, entrepreneurs and spiritual leaders have on our lives and the products, services, policies and beliefs we buy, use and believe in. In this way, they are undeniably powerful brands.”

 

BFF_Mario_v3 from MBLM on Vimeo.

 

 Top 10 Brand Intimate  Famous Figures:

Today, entertainers, athletes, politicians, impresarios, and spiritual leaders drive many of the trends, beliefs, and messages we consume. Think about the world we live in and the impact they have on the products and services we buy, use, and sell. In this way, they are undeniably powerful brands.

To complement our annual ranking of brands based on emotion, we’ve released our BFF (Brand-intimate Famous Figures) study, which shares the most intimate living celebrity brands in the U.S. While the study covers 25 of today’s most well-known personalities, this article will focus primarily on the top 10. These results reveal the uniqueness of American culture today, with the top 10 representing two presidents, a former first lady, actors, a business luminary, musicians, and a religious leader. To explore more data and findings on the BFF top 10, click here.

If you are interested in learning about the top Brand-Intimate Companies, please visit here. On these pages, you can learn about the top 10 ‘brand-intimate’ companies individually as well as dive deep into individual companies by using MBLM’s interactive tool to sort and plot rankings of brands and intensity. Specify demographics and review findings for leading brands by age, income, and gender.

 

Other notable findings include:

·         Barack Obama ranked #1 overall with a Brand Intimacy Quotient of 77.5

·         He was also #1 for bonding, which is a deeper connection where you actively follow, watch and listen to the icon

·         Donald Trump dominated with men and older Americans. He had the strongest “can’t live without” measure and ranked highest on fulfillment, exceeding expectations

·         Tom Hanks ranked #3 among both men and women

·         The BFF Top 10 only had three women

·         Among female respondents, Michelle Obama ranked #1 and Donald Trump ranked #7

·         Colin Kaepernick ranked #1 for identity, having values people strongly identify with

·         Mark Zuckerberg, who ranked 17th, is closely aligned to his Facebook brand and ranked highest for enhancement, making people more capable and connected

·         Sean Hannity, who ranked 14th, was #1 in ‘fusing– the strongest stage of intimacy, reflecting who people aspire to, and was an extension of their own personality

·         Millennial men 18-24 ranked LeBron James, Stephen Curry, and Barack Obama as their top three brands, while women the same age selected Michelle Obama, Rihanna and Barack Obama

 

In addition to the report, MBLM also released an article analyzing the findings entitled: “Decoding the Connections We Build with Our Favorite Celebrities.”
To view the BFF Study’s Top 20, click here.
The full report can be downloaded here.
Plus there is the book that is featured above in the first video!

Methodology

This year’s Brand-Intimate Famous Figures (BFF) Study is based on an online survey among 1,003 adults, 18 and older, with quotas established by age, gender and region in order to insure national representation.
The survey took place from 10/23/18 through 10/26/18, and the margin of error at the 95% level of confidence is +/- 3.09%.

 Looking at Millennials:

–Millennial men and women have differing preferences.
–Men in the age group ranked more athletes in general and LeBron James first.

 

The top 10 most beloved celebrities for millennials are:

1. Barack Obama
2. Michelle Obama
3. Dwayne Johnson
4. Rihanna
5. Beyoncé
6. LeBron James
7. Oprah Winfrey
8. Tom Hanks
9. Bill Gates
10. Serena Williams

Note the differences between millennial men and women’s selections below!
The top 10 most beloved celebrities for millennial men are:

1. LeBron James
2. Barack Obama
3. Dwayne Johnson
4. Bill Gates
5. Stephen Curry
6. Donald Trump
7. Tom Hanks
8. Serena Williams
9. Rihanna
10. Michelle Obama

 

The top 10 most beloved celebrities for millennial women are:

1. Michelle Obama
2. Barack Obama
3. Dwayne Johnson
4. Rihanna
5. Beyoncé
6. Oprah Winfrey
7. Tom Hanks
8. Bill Gates
9. Serena Williams
10. LeBron James

 

 

 

 

Who is MBLM?
That’s a great question! I didn’t know who the heck they were when I first read the email that shared the information below that I am sharing with you today.

About MBLM:
MBLM has invented a new marketing paradigm, Brand Intimacy, delivering expertise and offerings across three areas of focus: Agency, Lab and Platform.

MBLM is the Brand Intimacy Agency. We create, build and sustain ultimate brand relationships.
With a diverse and integrated team of disciplines, we strive to engage audiences in new and meaningful ways, establishing powerful bonds that drive business results.

With offices in seven countries, our multidisciplinary teams help clients build stronger bonds and deliver optimized marketing outcomes and returns for the long term. To learn more about how we can help you create and sustain ultimate brand relationships, visit mblm.com.

LOCATIONS:
New York, Mexico, Caracas, Bogota, Dubai, Panama City, Santiago, Stockholm, Toronto
Website: http://www.mblm.com

Follow  MBLM on these social platforms.
Facebook: https://www.facebook.com/mblm.friends/?ref=bookmarks
Twitter: https://twitter.com/mblm
Medium: https://medium.com/@mblm
Linkedin: https://www.linkedin.com/company/mblm

Thanks to MBLM for sharing this information with me – so that I can share it with you.
If you agree or don’t agree with specific points, please feel free to leave comments on this blog post!

 

Stevie Wilson,
LA-Story.com

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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