Are you aware of the studies or surveys that you participate in actually do provide valuable insights into the lifestyle and opinions of men and women in most age groups? I am presenting some interesting survey results of a study/survey conducted by the MBLM company (pronounced as “emblem”.)
MBLM has several studies and reports to share;
To better understand this impact, marketing firm, MBLM, has added to its annual Brand Intimacy Report, the largest study of brands based on emotions, with it’s BFF report which shares more specifics in a variety of demographics and other comparative factors.
–Not only can you see the details of the study/survey results but also check out certain people and age groups that “follow” or value specific people (i.e., Millennials).
–You can check out a couple of videos that are embedded below to get more information on why this is important in today’s world. There happens to be a book- Brand Intimacy , a New Paradigm in Marketing, co-written by Mario Natarelli and Rina Plapler that is discussed by the authors below:
Key results from this new study!
Barack Obama Most Beloved Celebrity by Millennials, According to MBLM’s BFF Report
Michelle Obama and Dwayne Johnson Ranked Second and Third for Age Group
All photos provided by MBLM
Michelle Obama is the most beloved celebrity by millennial women across the U.S. followed by Barack Obama and Dwayne Johnson, according to MBLM’s BFF Study.
The marketing firm created its inaugural BFF Study to complement its annual study of intimate brands, where it discovered media & entertainment brands are now the top industries.
The top 10 for women in the age group is rounded out by:
The main study provided the following very informative results:
Barack Obama is the most beloved celebrity by millennials across the U.S. followed by Michelle Obama and Dwayne Johnson, according to MBLM’s BFF Study.
“This study reveals which living icons we emotionally bond most with and why,” stated Mario Natarelli, managing partner, MBLM. “Just think about the impact these entertainers, politicians, athletes, entrepreneurs and spiritual leaders have on our lives and the products, services, policies and beliefs we buy, use and believe in. In this way, they are undeniably powerful brands.”
Top 10 Brand Intimate Famous Figures:
Today, entertainers, athletes, politicians, impresarios, and spiritual leaders drive many of the trends, beliefs, and messages we consume. Think about the world we live in and the impact they have on the products and services we buy, use, and sell. In this way, they are undeniably powerful brands.
To complement our annual ranking of brands based on emotion, we’ve released our BFF (Brand-intimate Famous Figures) study, which shares the most intimate living celebrity brands in the U.S. While the study covers 25 of today’s most well-known personalities, this article will focus primarily on the top 10. These results reveal the uniqueness of American culture today, with the top 10 representing two presidents, a former first lady, actors, a business luminary, musicians, and a religious leader. To explore more data and findings on the BFF top 10, click here.
If you are interested in learning about the top Brand-Intimate Companies, please visit here. On these pages, you can learn about the top 10 ‘brand-intimate’ companies individually as well as dive deep into individual companies by using MBLM’s interactive tool to sort and plot rankings of brands and intensity. Specify demographics and review findings for leading brands by age, income, and gender.
Other notable findings include:
· Barack Obama ranked #1 overall with a Brand Intimacy Quotient of 77.5
· He was also #1 for bonding, which is a deeper connection where you actively follow, watch and listen to the icon
· Donald Trump dominated with men and older Americans. He had the strongest “can’t live without” measure and ranked highest on fulfillment, exceeding expectations
· Tom Hanks ranked #3 among both men and women
· The BFF Top 10 only had three women
· Among female respondents, Michelle Obama ranked #1 and Donald Trump ranked #7
· Colin Kaepernick ranked #1 for identity, having values people strongly identify with
· Mark Zuckerberg, who ranked 17th, is closely aligned to his Facebook brand and ranked highest for enhancement, making people more capable and connected
· Sean Hannity, who ranked 14th, was #1 in ‘fusing– the strongest stage of intimacy, reflecting who people aspire to, and was an extension of their own personality
· Millennial men 18-24 ranked LeBron James, Stephen Curry, and Barack Obama as their top three brands, while women the same age selected Michelle Obama, Rihanna and Barack Obama
In addition to the report, MBLM also released an article analyzing the findings entitled: “Decoding the Connections We Build with Our Favorite Celebrities.”
To view the BFF Study’s Top 20, click here.
The full report can be downloaded here.
Plus there is the book that is featured above in the first video!
This year’s Brand-Intimate Famous Figures (BFF) Study is based on an online survey among 1,003 adults, 18 and older, with quotas established by age, gender and region in order to insure national representation.
The survey took place from 10/23/18 through 10/26/18, and the margin of error at the 95% level of confidence is +/- 3.09%.
Looking at Millennials:
–Millennial men and women have differing preferences.
–Men in the age group ranked more athletes in general and LeBron James first.
The top 10 most beloved celebrities for millennials are:
1. Barack Obama
2. Michelle Obama
3. Dwayne Johnson
6. LeBron James
7. Oprah Winfrey
8. Tom Hanks
9. Bill Gates
10. Serena Williams
Note the differences between millennial men and women’s selections below!
The top 10 most beloved celebrities for millennial men are:
1. LeBron James
2. Barack Obama
3. Dwayne Johnson
4. Bill Gates
5. Stephen Curry
6. Donald Trump
7. Tom Hanks
8. Serena Williams
10. Michelle Obama
The top 10 most beloved celebrities for millennial women are:
1. Michelle Obama
2. Barack Obama
3. Dwayne Johnson
6. Oprah Winfrey
7. Tom Hanks
8. Bill Gates
9. Serena Williams
10. LeBron James
Who is MBLM?
That’s a great question! I didn’t know who the heck they were when I first read the email that shared the information below that I am sharing with you today.
MBLM has invented a new marketing paradigm, Brand Intimacy, delivering expertise and offerings across three areas of focus: Agency, Lab and Platform.
MBLM is the Brand Intimacy Agency. We create, build and sustain ultimate brand relationships.
With a diverse and integrated team of disciplines, we strive to engage audiences in new and meaningful ways, establishing powerful bonds that drive business results.
With offices in seven countries, our multidisciplinary teams help clients build stronger bonds and deliver optimized marketing outcomes and returns for the long term. To learn more about how we can help you create and sustain ultimate brand relationships, visit mblm.com.
New York, Mexico, Caracas, Bogota, Dubai, Panama City, Santiago, Stockholm, Toronto
Follow MBLM on these social platforms.
Thanks to MBLM for sharing this information with me – so that I can share it with you.
If you agree or don’t agree with specific points, please feel free to leave comments on this blog post!
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