Visit the Armani Box on Melrose Place! Gorgeous Pop-up Closes on March 24!!

Recently I did a feature on the Armani Box Pop-up store on Melrose Place.  During the pre-Oscars week, when I was at  Bergman PR’s pre-Oscar suite and style lounge which happened to be on Melrose Place, I took a stroll down the street to see this gorgeous beauty in box  store!

I took a few additional photos to provide more details on the look and feel of this great store!

The Giorgio Armani brand is synonymous with cinema and the red carpet.

 

 

And it’s also synonymous with this glorious shade of red… much like the red carpet  at the Academy Awards!

 

 

The new ARMANI BOX celebrates Hollywood’s glamour and gives visitors a chance to engage with a series of interactive moments, including virtual makeup application stations and iPads designed to record and post guests’ makeup consultations on social platforms.

 

 

 

While I was checking out the store and its designs, little did I know that there was a photo shoot going on until one of the staff told me. The photographer was setting up another shot and I heard a voice I recognized.. and it was the ever-so-fabulous Tim Quinn, Armani Celebrity Artist!

 

 

While he was busy not only prepping the model, he was also on camera in the photo shoot!

 

 

The incredible attention to detail and the presentation of the Armani Box  is really  stunning.   It makes you never want to leave.

 

 

or at the very least, drop into a seat and do your makeup. Unfortunately, I didn’t have time to do it!  But I did get a chance to snap these newer photos.

 

 

 

For visitors ready to get in front of the camera, an oversized director’s chair and clapper offer the perfect set, while the custom ‘screen test’ encourages guests to showcase their acting skills. All photos and videos will be available to keep, share and post online.

 

 

 

Painted inside and out in Armani’s hot red, lined wall-to-wall with its iconic fragrances and makeup, the ARMANI BOX is a one-stop-shop for Los Angeles’ resident makeup artists, beauty influencers, and VIPs. Armani Face Designers will be on hand for makeup touch-ups and the VIP room can be booked for personal shopping appointments.

 

Power Fabric High Coverage Stretchable Concealer

 

Visitors can discover exciting new products such as Power Fabric High Coverage Stretchable Concealer and Foundation Balm, as well as stock-up on essentials like Luminous Silk Foundation.

 

 

Each guest will also have a chance to interact with a vending machine filled with iconic Armani beauty products.

 

Guests will also be able to purchase the NEW Armani Code Absolu before it is available nationwide in March. Smell hero fragrances like Si Passione and swatch the full Armani lip range, from the iconic Lip Maestro to Rouge d’Armani Matte Lipstick; each one customizable with a personalized engraving.

 

 

The ARMANI BOX will also be home to Uri, a giant golden gorilla statue, which has become a signature of Armani’s highly anticipated pop-ups. Created by Italian artist

 

 

8473 Melrose Place

West Hollywood, CA 90069

Opening hours: Mon-Sat 11am- 7pm; Sunday 12PM-7pm

Telephone: 424-522-2182

Don’t miss this great opportunity to see- and play with- an array of Armani Beauty products all in one place where you can play with them. Get a real application so you can share the photos shared socially or get a video to share as well. This is a really fun place!

 

Stevie Wilson,
LA-Story.com

________________________DEALS and STEALS(Affiliate Links)

I curate deals that offer bonuses, bargains, and great products –and some are very specifically for this site to feature to my audience because I want my audience to get amazing products from great brands!
Disclosure: some of the links on this post might have affiliate links! It costs you nothing. If you buy something, the brand pays me a small percentage.
If you purchase via my link, I make a very small percentage for that purchase. It does not add any additional cost to the product. The price you see is the retail price (depending on store or vendor) .

VIGOSS Faux Shearling Moto Jacket (It’s a Steal because it’s on SALE!)
From Nordstrom.com

Was $79, now $47.40!!

Soft on the outside, plush and snowy white on the inside, this moto-style jacket is sewn from faux shearling that provides cozy, lightweight warmth.

 

 

 

 

 

 

 

 

 

 

 

Rearview:

 

 

 

 

 

 

 

 

 

 

 

 

Here’s a slightly longer Faux Shearling jacket.  This is also from Nordstrom.com and on sale!

It’s love at first sight (and feel) with this cozy-chic car coat of faux shearling that can be reversed from the velvety side to the plush side.
Original price : $128.00, Sale price: 85.76!!

 


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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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