RumHaven, an uncomplicated spirit made from real coconut water, is partnering with the “Happiest 5k on the Planet”, The Color Run, to bring summer fun to the greater Los Angeles area Sunday, June 30.
As a main sponsor of the race’s 2019 “Love Tour,” RumHaven will invite participants over 21 years old to join the brand following the 5k in major cities across the country, which kicked off in Las Vegas on March 2nd. After each race, attendees can explore RumHaven’s own “Runner’s Haven,” a part of the ‘Finish Festival’, which will offer a taste of RumHaven and a full brand experience for consumers.
“We’re thrilled to partner with The Color Run to bring people across the country together and introduce them to RumHaven,” said Britt West, Vice President of Marketing at E&J Gallo, RumHaven’s parent company. “We hope participants enjoy our custom RumHaven color zone during the race and will join us post-race at our ‘Runner’s Haven’ to sample fresh tasting RumHaven cocktails and learn more about what makes us unique compared to other coconut flavored rums.”
This is the perfect opportunity to grab your friends and kick off the start of warmer days with some fun exercise, sunshine, music and delicious cocktails with ingredients they can feel good about. You can find ticket signup info here.
Los Angeles /Carson Race Day Information:
Date: Sunday, 6/30
Time: 7:00AM
Location: Dignity Health Sports Park
RumHaven Announces 2019 Partnership With The Color Run
As an official sponsor of The Color Run, RumHaven will have their own ‘color zone’ during the race with full branding and custom color throws.
Post-race, RumHaven invites participants 21+ to join the brand at the “Runner’s Haven” to sample RumHaven’s signature “Haven on Earth” cocktail (recipe below), receive branded swag and enjoy fun photo opportunities via the brand’s life-size coconut cup.
“On our 2019 Love Tour, we’re focusing on ways we can better love ourselves, each other, and the planet we all share,” said Product Manager Mandy Hewlett, “which is why we’re excited to welcome RumHaven into The Color Run family. We love working with a team that has respect for the environment and carries out their work thoughtfully.”
RumHaven’s “Runner’s Haven” at The Finish Festival will be present nationwide in the following markets:
June 15, 2019 – Chicago, IL
June 30, 2019 – Los Angeles, CA
August 3, 2019 – Sacramento, CA
August 17, 2019 – Denver, CO
August 24, 2019 – Madison, WI
September 21, 2019 – Orlando, FL
November 9, 2019 – Phoenix, AZ
November 23, 2019 – Houston, TX
To participate in The Color Run, please visit www.thecolorrun.com to find a city near you.
RumHaven “Haven on Earth” Cocktail Recipe
Ingredients
2 parts RumHaven
2 parts Pineapple Juice
2 parts Club Soda
Method:
Add all ingredients into an ice-filled Collins glass.
Stir together to combine and chill.
Garnish with pineapple or mint.
A brand crafted on the belief that the best-tasting ingredients come from Mother Nature, RumHaven is made by blending premium Caribbean rum with all-natural ingredients, like real coconut water and pure cane sugar. Delivering a light and refreshing taste with real coconut flavor and tasty tropical vibes, RumHaven is best enjoyed in any light and fresh tasting cocktail, like the brand’s signature “Haven on Earth” cocktail (recipe below).
For more information about RumHaven and the brand’s partnership with The Color Run, check out www.rumhaven.com or engage with the brand on Instagram and Facebook.
Stevie Wilson,
LA-Story.com
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