Want to Look Years Younger? The Brow Is the New “Facelift!” Says Wink Brow Bar Founder, Umbreen Sheikh!

As with most features on our face, our eyebrows change as we age, and not always for the better. One could say they become our “arch enemy” without the proper arsenal of tools and tricks. They can become sparse, droop, turn grey, change color, length, and thickness. To add insult to injury, aging eyebrows often cease to regrow, so a single overzealous tweezer session can leave you with almost nonexistent brows.

The good news is, “all of these “ills” can be reversed with some skilled brow work, the right products and at home tips,” says Umbreen Sheikh who is the founder+ CEO of Wink Brow Bar/Salon with locations in New York and London as well as an eponymous line of eye and face products.




Umbreen says that, “Brows can visually lift or droop the face—they are defining attributes that complement not only your face but the way you want the world to see you. The shape of your brows plays a big part in the appearance of your overall look. You can appear younger by having a fuller brow. Thin brows typically age the face, so opt for fuller brow shapes and use makeup to make the brows appear fuller.”

Eyebrow Threading

Threading is the easiest way to shape your brows by a professional. They will help determine the best shape for your face and also make your brows defined and crisp. Threading is the best way to do your brows if you have sensitive skin or allergies to waxing products. Threading is also fast, so you will be in and out of your appointment in no time.


If you have naturally thinner brows with less hair, consider filling in your brows to create a fuller look. Pencil is a better choice over other makeup such as pomades or waxes because pencil looks very natural and you can achieve a precise shape to the brow. Make sure to keep the pencil tip sharpened so that you can have complete control over your application.

Take the Tweezers out of your Hands

We’re all guilty of doing this at times. We’ll try to get the perfect arch and end up with eyebrows that are way too thin. The best thing to do is to hide your tweezers and leave the plucking to the professionals. I know, it’s hard to do especially in-between salon appointments, but your brows will thank you in the end.


The eyebrow makeup color should match your brows and not the hair on your head. Matching the makeup color to your existing brow hairs will keep a youthful appearance. Don’t go too dark in color for the brows because darker colors will age you if you don’t have naturally dark brown hair.


Another trick to use for your brows to help you appear younger is to highlight them. Use a light-colored pencil or eyeshadow that’s ivory or beige to highlight the arch of your brow. This will make your brow appear lifted for a younger look. Also, consider highlighting on top of the brow arch to further define the arch shape.

When Brow “Tails Fade at the Edges

Brows naturally thin at the outer edges (by your temples) first, but fading can also be the result of overplucking. “The tail of the brow is the part that sets off the arch, which makes eyes look youthful” says Umbreen. “Without it, eyes seem droopy and tired.”

The Solution: Lengthen your brow tails with a pencil.

If your brow hairs are long in some spots, try to trim them with brow scissors. Trimming the brows will further enhance the shape and keep the brow hairs looking very groomed and in place for a youthful appearance.

Avoid Wax

In my opinion, threading is best for your brows, not waxing. I see a lot of people make a mistake with waxing. You shouldn’t be stripping your skin so close to the eyebrow with wax. It can make your skin soften earlier and make your skin wrinkle sooner.

Brush Out Your Brows

I don’t know why people don’t do this. Just brushing your brows changes the shape and stimulates growth. There’s [nothing] more stimulating than brushing your brows.

Lash Serums

If you have sparse or thin brow hairs, consider using a lash serum to help grow more hair for a fuller and younger style. All-natural castor oil or protein-packed serums sold in stores can help strengthen your eyebrow hair. It may take a few months of daily application, but the results will be worth it. Stronger & fuller brow hairs mean less time filling in the brows with makeup for a fuller look!
Here’s a great serum to try from Wink: https://winkbrowbar.com/collections/our-products/products/flash-eye-lift-serum

Learn more about Wink Brow Bar in this video (Youtube):


* * *

Peace and Embrowerment to all!




The #BossLady of Brows, London-born / New York-based Umbreen Sheikh is on a mission to empower every woman she comes in contact with.

A second-generation cosmetologist, Umbreen learned the ancient technique of threading from her mother, who owned several London salons. In transferring this centuries-old knowledge to her curious, capable daughter, little did Umbreen’s mother know that she was setting the stage for a brow-centric beauty empire.

Of course, there were plot twists along the way, namely Umbreen’s decision to attend University at King’s College London and obtain a degree in Biomedical Sciences. But it was a post-University move to Manhattan that would eventually bring Umbreen, full-circle, right back to brows.

After marrying in 2003 and relocating to New York with her seasoned financier husband, Umbreen spent time in the publishing world, as the PR Director for a niche magazine. Simultaneously, she was starting a family of her own. By 2011, she had two children. And once her tots were securely tucked away in school for most of their day, Umbreen knew it was time to get cracking on her career.

But what to do?

Like all visionary entrepreneurs, Umbreen started with what’s known in the biz world as a Need-Gap Analysis. What product or service was she – and busy, demanding, like-minded women just like her – missing?

It wasn’t long before Umbreen landed on next-level organic threading as the ultimate unmet beauty need. By 2014, she’d developed the concept for Wink Brow Bar. And ever since, she’s been in full-on growth mode – adding locations, services, and products at breakneck speed. Seguing from luxury threading studio to immersive beauty brand, today’s Wink is covering all the bases.

In addition to caring for her family and running her business, Umbreen is heavily involved in philanthropic endeavors. As a committee member of Developments In Literacy, she has helped educate 27,000 Pakistani girls. She is also a Lotus Circle Advisor for The Asia Foundation, a non-profit organization committed to advancing the rights and opportunities for women throughout Asia.

Umbreen resides with her family in New York City.

Thanks to UMBREEN SHEIKH  for the tips on brow grooming.

Follow Wink Brow Bar on these social channels:

Facebook: https://www.facebook.com/WinkBrowBarNY/
Instagram:  https://www.instagram.com/winkbrowbar/

Stevie Wilson,

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