Beauty Innovator Reinvents Both Custom Wig + Business Models with Dedication + Compassion!

There are many causes for hair loss in women. The most common reason for hair loss is hereditary; often you have women in your family who have had hair loss. There are other reasons that are non-hereditary that cause ‘telogen effluvium” AKA temporary hair loss. This telogen effluvium is a form of hair loss that usually happens when stress, diet, hormonal imbalance, or a traumatic event causes hair follicles to remain in a resting state, increasing shedding and temporarily thinning hair. It usually occurs on the top of the scalp. Telogen effluvium is different from the permanent hair loss disorder called alopecia areata which is often considered to be related to auto-immune issues. There are treatments for other health issues that cause hair loss- such as chemotherapy and/or radiation – used to treat various types of cancer. And often women lose hair during one or both treatments.

During any of these situations, women have to deal with the issue of their appearance and how they will deal with it. Some are happy to be bald, others will use scarves and hats to protect their bare scalp and others will turn to wigs. Wigs are often chosen because the regrowth of hair can take longer, depending on how many rounds of chemo and/or radiation they need to have.

There is another reason that a woman will want to wear a wig- religious commitments. Women who are Orthodox Jews use scarves, hats and/or wigs to cover their hair whenever they leave home. In this religious culture, women only show their natural hair to their husband and their female family members once they are married. For some, wigs are the easiest way to go about their day.

When I heard about a new vendor for wigs, I was very interested to see the line because it’s a very high-quality line. I am sharing the information about this new vendor, MadeTrue Hair, because it has a uniquely different type of business model.

MadeTrue Hair Revolutionizes the Wig Business!

Beauty Innovator Reinvents Both Custom Wig and Business Models with

Dedication and Compassion

MadeTrue Hair is taking the age-old wig business and giving it a much-needed makeover. Launched this month, the beauty company’s objective is to change the way wigs are made and purchased. MadeTrue Hair is making a difference in the beauty, health and medical fields and is emerging as the solution-driven option in prestige, affordable, custom-made human hair wigs.

“When I was presented with the opportunity to be a founder of MadeTrue Hair, I was immediately inspired. This business endeavor is more than business. It gives us the opportunity to make an impact on people we love and care about. And, personally, that is what touches my heart the most. It is about the times when you may feel down or frustrated, and you look at yourself to see the true you. Your look lifts you up, it captures your essence, it changes your perspective, it lightens your spirit and you feel in control, less impacted by your hair loss,” said Phyllis Nomura, Co-Founder, MadeTrue Hair and Chief Financial Officer, Kosmos Management.

Phyllis Nomura, Co-Founder, MadeTrue Hair


Used to invoke power and royalty, wigs have been worn throughout the centuries: think Egyptian Queen Cleopatra, Queen Elizabeth I, and Marie Antoinette. Not everyone was blessed with a great head of hair like U.S. President George Washington who powdered and curled his own hair. However, U.S. Presidents John Adams and James Monroe opted for the same look by wearing wigs. Barristers and judges wore wigs in their official capacities. In modern times, celebrities Raquel Welch, Cher, Dolly Parton, Sia, Katy Perry, and Gigi Hadid have all been known to change their look with a wig. Men and women have worn wigs for religious purposes, and today, more than ever, survivors of a range of medical issues turn to wigs to inspire personal dignity, confidence and a feeling of empowerment.



“The need has grown stronger to bring back the vanishing art of the wig maker,” said beauty brand incubator Barry Shaich, Co-Founder, MadeTrue Hair. “When I looked at it, I said this industry hasn’t changed for hundreds of years. Wigs have always been a pre-styled, ready-to-wear product. For high fashion, MadeTrue wants to be a unique and authentic product.” Shaich continued, “When facing hair loss due to medical issues, people are literally losing parts of themselves. When things are being taken away, MadeTrue wants to put it back in a way that is unique and powerful just like you.”


Barry Shaich, Co-Founder, MadeTrue Hair



How MadeTrue Hair works for the client:

· Visit the MadeTrue Hair website, via smartphone, tablet or computer.

· Connect with MadeTrue Hair’s Personal Concierge via live on-line chat, phone or video chat.


 Emily-  Before the wig:


· Work with a Personal Concierge to create a custom wig: identify hair color; highlights; lowlights; hair texture and style.


Emily – with the wig

        “As my alopecia progressed I was so nervous about having to wear a wig. My dad’s friend helped me get my first wig.
It was long, lively and more beautiful than I thought possible.

· In addition to the guided Personal Concierge option, clients can take a DIY path using the MadeTrue Advanced Facial Recognition and AR Innovator (proprietary technology).


 She looks perfectly natural in this wig! 

· Using augmented reality with their uploaded photo, clients can then “try on” different hairstyles and explore the latest looks from celebrity stylists, celebrities and the red carpet in MadeTrue’s curated Tressing Room (powered by Archsoft Technology) featuring multiple hairstyles.

· Option to have MadeTrue’s Personal Concierge team work directly with the client’s personal hairdresser.

· Easy, private and secure checkout is offered on the website.

· MadeTrue Hair offers financing through PayPal, assists in insurance for cranial prosthesis and supports in building GoFundMe campaigns for the client.

· Wig delivered to the client in less than ten days. (!!!)


 This wig and color looks absolutely fabulous and natural! 

The MadeTrue Personal Concierge team is comprised of compassionate individuals with backgrounds and experience as wig wearers and wig fans who often have been through the journey, and have been touched by medical hair loss challenges directly or indirectly. Medical professionals and beauty professionals including hair artists, celebrity and platform hairdressers, and educators are available to help clients through the journey.


She looks gorgeous in this wig and the styling is perfect for her! 


MadeTrue wigs are undetectable as a wig when worn, with a natural hairline and beautiful vibrant color.
Custom wigs start at $2,000 each, a fraction of the cost of a bespoke product of this caliber, which has traditionally ranged in price from $4,000 to $7,000 each and has taken weeks, not days, to be delivered.

MadeTrue Hair is located in the heart of Silicon Beach, California, with its flagship studio in Seattle, Washington.
For more information, please visit or call (866) 853-3561.

If you have questions, you can find most answers on the MadeTrue FAQ page HERE.

You can follow MadeTrue Hair on these social media channels:

Stevie Wilson,

________________________DEALS and STEALS(Affiliate Links)

I curate deals that offer bonuses, bargains, and great products –and some are very specifically for this site to feature to my audience because I want my audience to get amazing products from great brands!
Disclosure: some of the links on this post might have affiliate links! It costs you nothing. If you buy something, the brand pays me a small percentage.
If you purchase via my link, I make a very small percentage for that purchase. It does not add any additional cost to the product. The price you see is the retail price (depending on store or vendor) .

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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