The Affordable Eyewear Brand Expands Retail Presence Nationwide with Elevated La Vita Collection!



Affordable, celebrity eyewear brand, Privé Revaux has just launched their first-ever made in Italy collection, La Vita, which is available exclusively at Dillard’s stores nationwide and on starting today. This marks the first time the brand has released European, luxury quality glasses, which are priced at $65/pair along with a major retail expansion. The collection is complemented with a high-fashion campaign featuring brand partner (and actress/singer/songwriter) Hailee Steinfeld.



Translated in Italian to “the life,” the La Vita collection is expressed through each style’s customized materials, unique construction, deco design details and unexpected elements. Developed utilizing luxury European design with a blend of sophistication and a unique, fashion-forward edge, handcrafted frames are set in rich color tones of ivory, rose quartz, caviar black, chestnut brown, ocean blue.
Styles include:

–The Aria,
–The Dante,
–The Emilia,
–The Gianna,
–The Isabella,
–The Jaco,
–The Lucca,
–The Pia,
–The Ravenna,
–The Rosa,
–The Siena,
–The Valentina,
–The Vera,
–The Viola,
–The Vivianna.

“Privé Revaux is all about bringing the highest level of quality, craftsmanship and the latest styles to customers at an unbelievable price point. Now, we can say that we do that with product handmade in Italy,” says Privé Revaux founder, David Schottenstein. “This is a big moment for the brand.”




The campaign shoot exudes the essence of the La Vita collection, featuring singer, actress, and Privé Revaux brand partner Hailee Steinfeld. Creative direction was by celebrity stylists and brand creative directors Rob Zangardi and Mariel Haenn, while the campaign was photographed by Nicholas Maggio, hair by Mara Roszak and makeup by Kate Synnott.
The sartorial campaign redefines the wet-chic look featuring Hailee submerged in water, transporting us to the Amalfi Coast as she drifts.

In addition to the La Vita collection, Dillard’s will also offer an assortment of Privé Revaux’s signature anti-blue light glasses. The blue light blocking technology prevents rays from our electronic monitors and devices from reaching our eyes, reducing the likelihood of eye-strain and headaches, along with lowering the risk of long-term vision issues.

Privé Revaux was built on a shared passion for style and quality with the goal of disrupting the eyewear industry and making sunglasses accessible. Serial entrepreneur David Schottenstein along with an elite team including celebrity visionaries Jamie Foxx, Hailee Steinfeld and Ashley Benson, as well as VP of Celebrity Relations Dave Osokow and Creative Directors Rob Zangardi and Mariel Haenn have done just that. The brand launched in June via e-commerce direct-to-consumer with affordable, high quality and on-trend eyewear starting at $29.95/pair.

The La Vita collection rolls out at and in 75 store locations nationwide starting at the end of October. The collection will also be available online at


About Privé Revaux Eyewear

Privé Revaux Eyewear was established to disrupt the eyewear market as a purveyor of quality goods at a great value. It was built on a shared passion for style and quality from serial entrepreneur David Schottenstein along with an elite team including celebrity visionaries Jamie Foxx, Hailee Steinfeld and Ashley Benson as well as VP of Celebrity Relations Dave Osokow and Creative Directors Rob Zangardi and Mariel Haenn. With more than 100 hand-crafted and polarized designer frames starting at $29.95, everyone can be anyone.
Privé Revaux Eyewear is available on For more information, visit


About Dillard’s

Dillard’s was founded by William T. Dillard in 1938 in Nashville, Arkansas with an $8,000 investment in a hometown department store. Today, Dillard’s, Inc. (DDS: NYSE) ranks among the nation’s largest fashion retailers with annual sales exceeding $6.3 billion. The Company focuses on delivering style, service and value to its shoppers by offering compelling apparel, beauty and home selections complemented by exceptional customer care. Dillard’s stores offer a broad selection of merchandise and feature products from both national and exclusive brand sources.
The Company operates 260 Dillard’s locations and 29 clearance centers spanning 29 states and an Internet store at


Privé Revaux Eyewear has some fabulous eyewear and it’s so affordable. This new Italian collection is gorgeous and definitely worth buying. The biggest problem is deciding which one or two pairs you want to buy!

Stevie Wilson,

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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