PRIVÉ REVAUX Launches “MADE IN ITALY COLLECTION” AT DILLARD’S!
The Affordable Eyewear Brand Expands Retail Presence Nationwide with Elevated La Vita Collection!
Affordable, celebrity eyewear brand, Privé Revaux has just launched their first-ever made in Italy collection, La Vita, which is available exclusively at Dillard’s stores nationwide and on priverevaux.com starting today. This marks the first time the brand has released European, luxury quality glasses, which are priced at $65/pair along with a major retail expansion. The collection is complemented with a high-fashion campaign featuring brand partner (and actress/singer/songwriter) Hailee Steinfeld.
Translated in Italian to “the life,” the La Vita collection is expressed through each style’s customized materials, unique construction, deco design details and unexpected elements. Developed utilizing luxury European design with a blend of sophistication and a unique, fashion-forward edge, handcrafted frames are set in rich color tones of ivory, rose quartz, caviar black, chestnut brown, ocean blue.
“Privé Revaux is all about bringing the highest level of quality, craftsmanship and the latest styles to customers at an unbelievable price point. Now, we can say that we do that with product handmade in Italy,” says Privé Revaux founder, David Schottenstein. “This is a big moment for the brand.”
The campaign shoot exudes the essence of the La Vita collection, featuring singer, actress, and Privé Revaux brand partner Hailee Steinfeld. Creative direction was by celebrity stylists and brand creative directors Rob Zangardi and Mariel Haenn, while the campaign was photographed by Nicholas Maggio, hair by Mara Roszak and makeup by Kate Synnott.
The sartorial campaign redefines the wet-chic look featuring Hailee submerged in water, transporting us to the Amalfi Coast as she drifts.
In addition to the La Vita collection, Dillard’s will also offer an assortment of Privé Revaux’s signature anti-blue light glasses. The blue light blocking technology prevents rays from our electronic monitors and devices from reaching our eyes, reducing the likelihood of eye-strain and headaches, along with lowering the risk of long-term vision issues.
Privé Revaux was built on a shared passion for style and quality with the goal of disrupting the eyewear industry and making sunglasses accessible. Serial entrepreneur David Schottenstein along with an elite team including celebrity visionaries Jamie Foxx, Hailee Steinfeld and Ashley Benson, as well as VP of Celebrity Relations Dave Osokow and Creative Directors Rob Zangardi and Mariel Haenn have done just that. The brand launched in June via e-commerce direct-to-consumer with affordable, high quality and on-trend eyewear starting at $29.95/pair.
About Privé Revaux Eyewear
Privé Revaux Eyewear was established to disrupt the eyewear market as a purveyor of quality goods at a great value. It was built on a shared passion for style and quality from serial entrepreneur David Schottenstein along with an elite team including celebrity visionaries Jamie Foxx, Hailee Steinfeld and Ashley Benson as well as VP of Celebrity Relations Dave Osokow and Creative Directors Rob Zangardi and Mariel Haenn. With more than 100 hand-crafted and polarized designer frames starting at $29.95, everyone can be anyone.
Privé Revaux Eyewear is available on priverevaux.com. For more information, visit www.priverevaux.com.
Dillard’s was founded by William T. Dillard in 1938 in Nashville, Arkansas with an $8,000 investment in a hometown department store. Today, Dillard’s, Inc. (DDS: NYSE) ranks among the nation’s largest fashion retailers with annual sales exceeding $6.3 billion. The Company focuses on delivering style, service and value to its shoppers by offering compelling apparel, beauty and home selections complemented by exceptional customer care. Dillard’s stores offer a broad selection of merchandise and feature products from both national and exclusive brand sources.
The Company operates 260 Dillard’s locations and 29 clearance centers spanning 29 states and an Internet store at www.dillards.com.
Privé Revaux Eyewear has some fabulous eyewear and it’s so affordable. This new Italian collection is gorgeous and definitely worth buying. The biggest problem is deciding which one or two pairs you want to buy!
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