What makes Privé RevauxSunglasses and Eyewear so special?
Privé Revaux’s rapid growth is the hot news of the day. In two short years, they have over 20 million in revenue, are on track to triple that by 2020 and are projected to become a billion-dollar company.
This rapid expansion has allowed the eyewear startup to expand its product offerings and feature amazing innovations in the eyewear industry beyond traditional sunglasses. The brand has successfully launched celebrity capsule collections with
Madelaine Petsch (Riverdale):
The first with Rivedale star Madelaine Petsch in April 2018. The Privé Revaux x Madelaine sold out within 24 hours and the brand followed up a year later with the Madelaine Petsch M3 collection which was equally as successful.
Ashley Benson (brand partner):
This summer, the brand launched the Benzo collection with brand partner Ashley Benson – a campaign that went viral and also featured upgraded materials (over $100 worth of extra features) that retailed for only $39.95 per pair.
On the radar is a soon-to-be-released collection with Dove Cameron (Disney’s Descendants).
Kerry Washington and Reese Witherspoon
This coupled with powerful celebrity partners, and impressively over 100 A-list celebrities seen out and about wearing the $30 glasses with their couture including Jennifer Lopez, Katie Holmes, Cara Delevingne, Blake Lively, Rita Ora, Mila Kunis, Jessica Biel, Chrissy Teigen, Hailey Baldwin, Camila Mendes, Julianne Hough, Nick and Joe Jonas, Snoop Dogg, Odell Beckham Jr., Steph Curry, George Clooney, Matthew McConaughey and many, many more, has created an unstoppable buzz and immediate consumer interest.
The celebrity factor has helped to build a brand that fashionable consumers are proud to wear, even without a traditional “designer label” attached. The brand’s celebrity-coveted image and low price have grown this brand to a significantly large market share in the United States, which alone could project Privé Revaux to become a $1 billion company.
Jennifer Lopez in Prive Revaux
But Prive Revaux didn’t just rely on the sunglass collection for growth. This year Prive-Revaux launched a full collection of optical glasses featuring anti-blue light technology, (high quality yet affordable reading glasses with anti-blue light technology) available in a range of styles and colors (Glasses shown below are just two of the styles of the blue-light technology collection!)
A new collection–BLACK by Prive Revaux — features superior quality eyewear with features worth hundreds of dollars that cost consumers only $10 extra dollars which retails for $39.95/pair!
The styles are edgy and fresh and provide the consumer with an opportunity to buy a new pair of sunglasses every single month so that they have a wardrobe of great eyewear and sunglasses at their fingertips!
In the next few months, Prive Revaux will be unveiling their first-ever made in Italy collection called La Vita in partnership with Dillards.
And for Prive Revaux, there are more innovations to come in 2019. Each new addition, each new innovation represents an opportunity for massive growth in the sunglass and eyewear market!
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