CEO/Founder of HAB, Shane McCassy Has Tips on How to Live a Healthier Life!

As the founder and CEO of a newly launched sustainable water enhancement line Hab, Shane McCassy brings two decades of experience introducing innovative and disruptive health/wellness brands to his latest work on Hab.


His career path has given him the unique privilege of leading launch efforts for several new to market mobile apps, creating businesses’ online platforms, and has established multiple health-based consumer products for nationwide retail distribution. Some of the brands he has worked with include Oakley, Amp’d Mobile, Muscle Milk, and Tone It Up.

–At Muscle Milk, he was the brand’s Director of Marketing where he helped them become the #1 protein beverage in the US.
–At Tone It Up where he served as the brand’s COO, he helped to build a platform that connected millions of women around the world to live a healthier and happier life.




 Shane McCassy As Innovator:

During his five-year tenure at the lifestyle wellness brand, Tone It Up, McCassy became aware of his true north; sustainability. Starting with his daily habits at the office, McCassy began to eliminate plastic and single-use water bottles from his everyday life. This mindset shift led him to the idea behind Hab.  McCassy loved drinking water from his reusable water bottle, but often would turn to a plastic bottle or an aluminum can when he needed water with optimal flavor. After years of seeing the pile of waste resulting from single-use water bottles build-up, McCassy was inspired. Recognizing a gap in the market for a brand and product that aimed to solve this issue, McCassy began the development of Hab. As a result of much trial and error, the winning formula for Hab’s naturally flavored bits was born.


What Is HAB!

Hab is known as a water enhancement that can give water the flavor boost that is often provided in water in plastic bottles or metal cans.   the newest water enhancement brand and product bringing not only great taste, but simplicity, sustainability, and philanthropy all in one ‘bit’!  From wellness executive, Shane McCassy, Hab makes drinking refreshing fruit-flavored water more accessible, leaving out the guilt of excess plastic consumption and toxic waste.

McCassy hopes to grow Hab through using his relevant health/wellness expertise and entrepreneurial spirit while maintaining four pillars of thought to build the brand. Those pillars being,

Great taste.

Three Lifestyle Tweaks We Can Add to Our Everyday Life to Live a Healthier Life by Shane McCassy of Hab
We all know that it’s important to eat more vegetables, eat less sugar, exercise more, and get better sleep etc. But while we know it intellectually, it’s often difficult to put it into practice and make it a part of our daily habits. Below are three shifts we can add to our every day to live a healthier life.

1. Adding Zen Aesthetics Your Space

The first for me would have to be “Clutter”. Clutter can mean a lot of things; however for me personally, when I have a messy environment around me, it can throw me off my game so I like to keep things simple with less clutter. My day always starts with making your bed every morning which then transfers to making good and often healthy decisions throughout your day.

Adding Routing

I’m a creature of habit through and through. I have my list of non-negotiables within my day that help bring structure to life that can oftentimes be chaotic. Those three non-negotiables are:
— a morning workout 4-5 days per week before I do anything else, oftentimes that start around 5:30-6 am.
The other two things are making time
–to have a good and healthy breakfast and lunch.
We are all busy doing things in our own life no matter what stage or level you’re at, but making a little bit of time to make sure you’re properly nourished will make you much more productive and feel better as you go about your day!

Adding Joy!

It’s so important you find joy in your healthy lifestyle. Being healthy and happy is not one size fits all. We’re all on our own journey at different junctures. So find joy in YOUR healthy lifestyle. Whether you enjoy a relaxing yoga session or a high-intensity workout, find what works for you, and make it part of your routine. You’ll never regret a workout.

These might be hard at first, but I believe once integrated anyone who adds these will live a happier and healthier life.


About Shane McCassy


McCassy currently lives in Los Angeles, CA and enjoys living a healthy lifestyle.

Follow Shane McCassy on these social media channels:

I think Hab sounds very interesting! I too have too many empty bottles and cans that contained plain and/or flavored water in my recycle bin. I am betting YOU do too!  I like the idea of the HAB bits being dropped into water. The 2 citrus-based flavors sound great. I would love to see McCassy expand the flavor options!

Thanks to Shane McCassy for the  tips on how to radically change your life in small steps  and for the information on HAB!


Stevie Wilson,

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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