Give Your Gut and Your Tastebuds Something Different: Ferm Fatale Shrub-Bucha!
Ferm Fatale Shrub-Bucha, a delightful, wildly fermented probiotic mocktail line of beverages that are captivating the California market! Founder Julie Cielo is a former mortician and medium whose own health struggles led her to craft and create raw, live, and fermented mocktails that are “raising the bar” by offering an alternative to your typical social beverages that are loaded with sugar and alcohol, giving you the freedom to have a healthier choice while socializing.
Julie Cielo
FermFatale isn’t JUST the world’s first line of zero sugar, wildly fermented, raw, live, and organic “ready to drink” mocktails in classic cocktail flavors. Ferm Fatale is a SOCIAL REVOLUTION.
From FermFatale’s Instagram.
Ferm Fatale mocktails are high in B vitamins, good bacteria, yeast, and enzymes that support and detoxify your liver instead of tax it. These detoxifying elements make you glow from the inside out, so you can wake up and crush it the next morning. Drinking dirty is about consuming good bacteria, knowing that the gut is the source of health. Local, seasonal, small-batch, and artisanal, these drinks are meant to inspire you to live your joy day or night. Life is meant to be celebrated.
Available in 4 varieties, including Nojito, Margarita, Madame Mule and Cosmopolitan. Learn more at https://www.fermfatale.com. Also featured in the image below.
From FermFatale’s Instagram.
About Ferm Fatale!
Ferm Fatale isn’t JUST the world’s first line of zero-sugar, wildly fermented, raw, live, and organic “ready to drink” mocktails in classic cocktail flavors.
Ferm Fatale is “raising the bar” by offering an alternative to your typical social beverages that are loaded with sugar and alcohol, giving you freedom to have a healthier choice while socializing. Our mocktails are high in B vitamins, good bacteria, yeast, and enzymes that support and detoxify your liver instead of tax it. These detoxifying elements make you glow from the inside out, so you can wake up and crush it the next morning.
–Drinking dirty is about consuming good bacteria, as we know that the gut is the source of health.
–Local, seasonal, small-batch, and artisanal, these drinks are meant to inspire you to live your joy day or night.
–Life is meant to be celebrated.
FermFatale Commercial from Ferm Fatale on Vimeo.
Julie.. you have gotten super creative. I have reviewed and ‘tested ” many kombuchas.. NO ONE has done anything like this.
1. What made you dive into probiotic mocktail?
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In 2001, I was sick with a debilitating autoimmune disease; as a result, I could not consume alcohol at social events. At this time, I found there was a necessity of creating a non-alcoholic social beverage you could enjoy. Thus, I developed the world’s first probiotic mocktails.
2. How long did it take to get the first one done the way you wanted? What flavor was it?
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I was quite ambitious. In 2015, I had a concept for a fermented cocktail mix. I came out with five formulas for the mixes and realized they were simply not ready for the market. It took me running out of capital, before I understood the marketplace, and reinvent FermFatale. Schrubucha came out in 2019 and it was in Cosmopolitan and Madame Mule, Mojito, and Margarita.
3. How many of your friends knew that you were playing “mad scientist”
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I never told anyone what I was doing until I released the flavors.
4. How long did it take for you to come up with a low-sugar kombucha? (I have tried many that had so much sugar!)
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Several years, close to three years. It was a time of trial and error. The actual reason they are filled with sugar is that companies incorrectly assume that is what the consumer wants. It requires patience in the fermentation process, which is what we pride ourselves on at FermFatale.
5. How did you come up with the idea of creating Kombucha-based cocktails (mocktails)?
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I wanted to come up with a gut-healthy social beverage. The naturally occurring compounds found in Kombucha are not found anywhere else in nature. It is the health benefits that gave me the idea.
6. Was there ever a situation in your product development that had you wondering if you should give up on that presentation or flavor because it didn’t quite work?
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The only big challenge has been with our custom-glass bottles. There are practically no machines made that auto-label bottles. The bottles were inspired by classic Italian glassware, which was inspired by my grandfather, an Italian immigrant who taught me all that I know about fermentation. The bottles are an extremely sustainable resource, which is important to me to ensure the preservation of our environment. For much of the time, I individually hand-labeled the bottles–that is how much I care.
From FERM FATALE’s Instagram. ( Link to the 7 Day Cleanse)
7. What’s your favorite cocktail out of all of these great flavors?
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Margarita is my favorite. It is so incredibly versatile, I will drink it straight out of the bottle, or pour it in a glass with salt. It is a tremendously diverse drink that is ultimately refreshing
Here’s a new cocktail that Julie whipped up and featured on her Instagram:
Here’s the recipe for the Marilyn Monroe Mocktail! It’s a great cocktail for Mother’s Day!
Purchases can be made here: https://www.fermfatale.com/collections/frontpage
Ferm Fatale website: https://www.fermfatale.com/
Want to learn more about the founding of FermFatale? Check out this page: LIVE CLEAN, DRINK DIRTY
Julie Cielo’s story of her life, her journey, and FermFatale is fascinating!!
Follow Ferm Fatale on these social media channels:
Instagram: https://www.instagram.com/fermfatale/
Facebook: https://www.facebook.com/fermfatale
Soundcloud: https://soundcloud.com/juliecielo
Spotify: https://open.spotify.com/show/3eSPRPRtWSrxlJr6t5yK6l?
LA-Story.com would like to thank Julie Cielo, founder of Ferm Fatale Shrub-Bucha for her time and effort in sharing her thoughts about how she came up with a very smart- and healthy mocktail that tastes fabulous! Her products are simply amazing.. and it’s good for you too. Do yourself a favor and order a pack of the Ferm Fatale Shrub-Bucha.
Stevie Wilson
LA-Story.com
Want to leave a comment or ask a question? Please send an email to stevie.wilson@LA-Story.com
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