Hercules Mulligan’s Unique Ready-to-Drink Rum & Rye Was Born Out of the Pandemic!
It Has Become One of the Best-Selling New Brands in the “Direct -to Consumer” Liquor Segment!!
Hercules Mulligan Rum & Rye is based on a historic recipe from the revolutionary era and is a 50:50 blend of Caribbean-aged rum and home-grown American rye whiskey mixed by Hercules Mulligan master distiller, Mario Mazza. Fresh, organic, ginger root is macerated in the rum and rye blend, and a splash of bitters is added, ensuring this liberating libation can be enjoyed on the rocks as a ready-made Irish Old Fashioned. It’s a unique recipe, custom-tailored for the modern independent thinker. Simple in its nature, yet utterly complex and delightful, this never-before-tasted composition tickles the nose and loosens the lips.
Hercules Mulligan was awarded Double Gold for its ready-to-drink recipe
at the 2021 San Francisco World Spirits Competition!
Since its inception in late 2019, Hercules Mulligan Rum & Rye has become an award–winning ready–to–drink craft cocktail that has become a staple for the at–home bar, selling more than 15,000 bottles in just under two years —all through their direct-to-consumer partner and leading member‘s club for spirits enthusiasts, Flaviar.
Today, the company announces its launch in New York, bringing this exceptional drink to an even wider audience, sure to become fans of this bottled Irish Old Fashioned.
Hercules Mulligan Rum & Rye was inspired by the man himself – the tailor, Irish immigrant, spy, and unsung hero of the American Revolution. It is a 50:50 blend of Caribbean-aged rum and home–grown American rye whiskey inspired by the revolutionary era. Fresh, organic, ginger root is macerated in the rum and rye blend, and a splash of bitters is added, ensuring this liberating libation can be enjoyed on the rocks as a ready–made Irish Old Fashioned.
Just over two years ago, Hercules Mulligan co–founder and spirits industry veteran Steve Luttmann teamed up with Grisa Soba, co–founder of Flaviar, and Mario Mazza of NY-based Five & 20 Distilling, master distiller for Hercules Mulligan Company. The trio —affectionately referred to as “The Three Musketeers”— has led the company, which started with just 2,000 coveted bottles at its launch, to become one of the best–selling new brands in the spirits direct–to–consumer marketplace.
“The Flaviar community really helped build our brand from the start, making Hercules Mulligan the number one rated brand on the platform. It has proved so popular with one of the highest repurchase rates on Flaviar that we believe we will be incredibly successful as we start to bring Hercules Mulligan to the home state of the man who inspired our brand,” said Luttmann.
Hercules Mulligan is a product that was created and launched during the COVID–19 pandemic. After launching on November 25, 2019 (the anniversary of Evacuation Day), the brand was able to leverage its DTC audience to receive feedback from its consumers, to then tweak and improve based on its customers‘ feedback. Once the product met its full potential, the company leveraged its loyal consumer-based to fuel a crowdfunding round, raising $750,00 in an unprecedented short 3 week period to fuel its ambitious growth plans with a historic, collaborative, democratic approach to brand building. Following its successful crowdfund, the brand is now able to expand beyond its direct–to–consumer offering and bring it to a wider audience in New York with plans for expansion into additional markets just around the corner.
Hercules Mulligan Rum & Rye 750ml 43% ABV SSP $38.00.
St Patrick’s Day Cocktails!
Here are three cocktails that really fit St. Patricks’ Day (and the rest of that week)
Hercules Mulligan Hot Toddy!
Hercules Mulligan’s Mule:
HERCULES MULLIGAN: Irish American Coffee:
If you want to explore the range of cocktail recipes, please visit this page for more Hercules Mulligan cocktail recipes!
About the Birth of Hercules Mulligan!
Named for the until recently little–known tailor, spy, and hero of the American Revolution who changed history and secured freedom for all, Hercules Mulligan is based on a unique recipe from the period. It‘s what Mulligan, the man, stood for, and it‘s what this Rum & Rye blend embodies: a spirit of independence.
Launched on November 25, 2019, the anniversary of Evacuation Day, this historical recipe is simple in its nature – Rum, Rye Whiskey, fresh Ginger & Bitters – yet utterly complex and delightful; a unique composition that tickles the nose and loosens the lips.
Quality is etched in Hercules Mulligan‘s DNA, as it uses real, honest, actual natural flavors, none of this WONF [Natural flavors with other natural flavors) tomfoolery. It‘s a true craft cocktail in a bottle – picking up awards and rave reviews for how it delivers an Old Fashioned with ease. The best way to savor its flavors is sipping it on the rocks. Simplicity for the win.
Hercules Mulligan was founded on November 25, 2019 (the anniversary of Evacuation Day)
Founders: Steve Luttmann, Ryan Malkin, Mario Mazza, and Grisa Soba! (names are listed in alphabetical order!)
Master Distiller: Mario Mazza
HERCULES MULLIGAN RUM & RYE
ABV: 43%
INGREDIENTS: Rum, rye whiskey, fresh ginger, bitters
TASTING NOTES
APPEARANCE/COLOR: Amber
NOSE: Ginger-forward nose is followed by an olfactory melange of honey, bitters, spices, oak, and rye, underlined by zesty notes of exotic fruits.
TASTE: Complex palate comes with a bittersweet dance of honey notes, bitters, and spices, complemented by oak, rye, and zesty exotic fruits.
FINISH: Warm and lengthy finish.
SRP: $38
For more information about Hercules Mulligan Rum & Rye visit www.herculesmulligancompany.com.
Follow Hercules Mulligan on these social media channels:
Instagram: @herculesmulligancompany
Facebook: @Hercules Mulligan Company
Twitter: @hmulliganco
LinkedIn: Hercules Mulligan Company
Stevie Wilson
LA-Story.com
If you have a question or want to reach out to me about a product, please feel free to email me at stevie.wilson@LA-Story.com
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