Holidays Are Coming Up Fast! Here’s Some Useful Information
about 2022 Holiday Shopping from RetailMeNot.com!
shopping this holiday season.
myriad of sales going on now until Cyber Week and beyond.
According to RetailMeNot’s survey findings:
- Consumers will be spending 8% less than they did last year: $725 on average, compared to $786 last year.
The top categories they’re shopping this year break down as:
- Gift cards – 56%
- Clothing/accessories – 51%
- Toys – 40%
- Food/beverage – 35%
- Electronics – 33%
- Shoes – 32%
- Books – 27%
- 85% of general consumers are saying they have been impacted in some way by inflation
- Specifically, 41% of consumers were forced to reduce their overall budgets.
- Another 24% are tapping into their savings,; yet another 23% are prioritizing which bills to pay
- 70% of consumers are taking inflation into consideration this holiday season
- We found other ways people are coping with inflation, including:
- Buying fewer things – 51%.
- Using more coupons – 36%.
- Scaling back on gift giving – 27%.
- Spacing out purchases over several months – 24%.
- Buying more in bulk – 23%.
- Trying new brands – 22%.
- Buying more used items: 22%
- Roughly half of shoppers say they’ll be buying fewer things this year due to inflation —
–and coupons remain one of the top ways consumers will use to “get around” inflation this season - Holiday shoppers are planning to get an extra-early start this year
- Holiday shopping budgets are lower this year than last year
- Half of shoppers plan to get started before Thanksgiving (traditionally the gateway to the holiday shopping season)
- Holiday shopping events consumers plan on shopping:
- Early deals (including Prime Early Access): 56%.
- Cyber Monday: 55%.
- Black Friday: 53%.
- Pre-Black Friday deals: 52%.
- Cyber Week: 50%.
- Small Business Saturday: 42%.
Linked here is Retail Me Not’s full survey for more retail insights and methodology.
Stevie Wilson,
LA-Story.com
If you have a question, you can email me at stevie.wilson@LA-Story.com
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Beautylish: https://www.beautylish.com/b/hampton-sunHSN:
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Neiman Marcus.com + Neiman Marcus Stores:
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