BEAUTY WITHOUT LIMITS!
Inspired by Heritage
Rich history and the bright future of innovation. These Latin founders bring both. We asked them how
their culture shaped and influenced them, read on, shop, and support—this month and always.
Latin Heritage
BEAUTY WITHOUT LIMITS Inspired by Heritage
Rich history and the bright future of innovation. These Latin founders bring both. We asked them how their culture shaped and influenced them, so, read on, shop and support—this month and always.
Becky G– Founder of Treslúce Beauty
On being Mexican-American:
“Ads growing up didn’t have anyone who looked like me, and it’d make me think ‘Am I not beautiful? Am I not good enough?’ Through self-discovery I
learned to embrace my own unique beauty.”
On diversity within the community:
“We don’t all look the same. We come in every shade. People say it all the time, but it’s true: Latinos are not a monolith. There is no one size fits all.”
On finding her own beauty
“I want to create the best version of myself, so I accept who I am through the good and the bad. It’s always deeper than the makeup, but makeup
to me enhances the beauty from within.”
Camila Coelho—Founder of Elaluz
On being Brazilian
“I grew up in a culture that saw the best in things, that knew how to dance in the streets, love each other deeply and have FUN! The confidence and
vibrancy is something to be celebrated.”
On how Brazil impacted her brand
“Brazil is vibrant, outdoorsy and follows the sunshine, so Elaluz offers products to bring out everyone’s best glow using unique Brazilian ingredients.”
On the value of individuality
“We’ve come a long way in beauty, moving past a ‘one-size fits all’ narrative but there’s still work to do. The more individuality and uniqueness are
embraced in the industry, the better off we’ll be.”
Julissa Prado –Founder & CEO of Rizos Curls
On being Mexican-American
“I grew up seeing the heart and hustle it takes to thrive in a new country. The confidence and fearlessness it instilled made me feel like anything was possible.”
On community and entrepreneurship
“As a daughter of immigrants who grew up in predominantly Latino neighborhoods, I was so inspired seeing people create magic with very little. It helped
build confidence and pride in where I come from.”
On the inspiration behind her brand
“When I was younger, there weren’t many resources on how to care for my curly hair. I wanted clean, natural products that celebrate all curl types, from my
tia’s coily strands to my sister’s loose waves.”
Carolyn Aronson —Founder & CEO of It’s A 10
On being Puerto Rican
“My Latin culture (100% Puerto Rican!) is full of enthusiasm, color, creativity and pride. It shows in all I do—including my brand.”
On the beauty of her culture
“The uniqueness and brilliance span across everything from the language and the music to the dance, art, culture, as well as in the beautiful people.”
On growing up “different”
“I had to get used to being different than most people around me. My pitch-black hair. My immense passion for everything I do. It’s all a reflection
of my Latina heritage—which I’m immensely proud of.”
Stevie Wilson,
LA-Story.com
If you have a question, you can email me at stevie.wilson@LA-Story.com
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I curate deals that offer bonuses, bargains, and great products –and some are specifically for this site to feature to
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Disclosure: some of the links on this post might have affiliate links! It costs you nothing. If you buy something,
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