Fashionistas everywhere, heads up! A new kid is on the shopping block — courtesy of big sister Gilt Groupe. Gilt Fuse is the “little sister” that will be big player in the online sample sale/bargain-hunting game.
Launching on August 12, 2009 at 12 PM EST, the new contemporary fashion sample sale site will launch it’s first batch of sales which will feature prices up to 70% off retail.
Gilt Fuse will offer the same irresistible steals with a deeper inventory and significantly lower prices, $75 – $150.
The site will feature brands like
Plenty by Tracy Reese,
Kova & T,
Modern Amusement,
CC Skye,
TKO Orologi,
RJ Graziano and
BCBG.
Upcoming sales will be announced through Gilt Fuse’s Web site and in a weekly e-newsletter.
Gilt Fuse targets a younger member base than its luxury-based Gilt Groupe. Gilt Fuse pairs high style with affordable cost because its target customer is stylish and sensible. With an endless wardrobe just a click away, Gilt Fuse members know how to mix their casual fashion with investment pieces from Gilt, thrift-store steals and vintage finds, building their wardrobe without stepping outside or breaking the bank.
“We recognized that there is a need in the flash sale category to offer fashionable, contemporary brands at significant discounts,” said CEO Susan Lyne. “A large portion of our Gilt membership is looking for effortless, everyday fashions that don’t stretch their budget. Gilt Fuse is a natural expansion for our brand and an answer to our evolving customer demands.”
Access to Gilt Fuse will be invitation-only and existing members of Gilt Groupe are automatically granted access to Gilt Fuse.
For more information on membership prior to the launch of www.giltfuse.com, contact membership@gilt.com or visit www.gilt.com.
The site will launch on August 12 at 12:00pm E.S.T. at www.giltfuse.com.
Start your shopping engines. Make sure you are a member of both the Gilt.com and GiltFuse.com
Stevie Wilson
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