FASHION ALERT!!! Hot New Denim Hits American Rag in Fashion Island (Newport Beach) and other stores! LA STORY HAUTE Denim Blog!

American Rag is a store based here in LA, that’s a hallmark of California and LA style.  If you are wondering who/what/where/why about American Rag and want to know more, check out the podcast/blog featuring Marks Werts, the owner of American Rag. It’s a HOT LA store on LA with outposts in Fashion Island (Orange County), San Francisco and other stores dotting the country and the globe.

While skinny denim seems to be populating the magazine, let me give you a a style alert –direct from  the  American Rag denim buyer (it’s nice to have friends in the right places) — of a hot trend that is popping up across Southern California  and moving a select style of denim out of her stores FAST.  It’s been featured  in some fashion magazines and it’s been seen on the runways but it’s already selling here across California. The trend:  higher waisted denims and wider leg denims. In American Rag –whether it’s in Fashion Island in Newport Beach,  American Rag’s  World Denim Bar on La Brea in LA or in San Francisco — several pairs of the wide legged, higher rise  styles are selling out each week.  It’s moving fast.  

What’s so hot about high waisted denims and wide leg denims? It’s more figure flattering. Here most women can’t wear skinny jeans well.  A majority of the email that I get about how to find the best fitting denim is about not being able to wear skinny jeans because they are size 8 or larger or have hips or have thighs etc. Turn to straight leg jeans for the skinny effect if that’s what you want.

HOWEVER– if you are you wanting to be fashion forward, a trendsetter and  on the cutting edge, start watching out for– scratch that– GO LOOK FOR wider leg jeans and also ones with higher waists. Typically they will come as entire design– the higher waist jeans  will feature a less fitted, wider  leg. Think Katherine Hepburn style, think Cate Blanchett style, think runway trends because you can see it in the fall 2007 shows.

Now what’s the hottest seller right now at American Rag?


Here is a photo from American Rag featuring the Jenny Jen High Waisted, Wide Leg jeans.

Jenny Jen High-Waisted, Wide Leg Jean is featured in the "Dark Donna Wash". Retailing for about $180.00, it’s currently sold in Fashion Island,  Newport Beach, LA and San Francisco. The Dark wash is the best seller in all three stores. It also comes in a Light Grey Jackie Fit . It is also a high waisted wide leg.  In LA alone, ten pairs have sold in the last two week. It’s also selling briskly in Fashion Island and also San Francisco.

So consider that you heard it here first, and go check out the Jenny Jen jeans or go online and start looking for brands that are showing them. Level 99, Brown Label, Paige Premium, Denim of Virtue, Thirteen Denim, Fidelity Denim, and Freedom of Choice all have a wider leg, some have a higher waist, some have both! (Not all brands carried at American Rag or the World Denim Bar) Check it out!

Stevie Wilson

L.A. Story


Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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