One of the HOTTEST (and Hautest) tickets in town last week (yes.. that’s PRE- LA Fashion Week) was to get into Social Hollywood– the coolest of the sizzling hot venues where celebs come to wine, dine and hangout.
So what was going on that stacked up the cars for the valets to check? MAX FACTOR premiering the BEST of LA’s Fashion Designers to a stellar, star-struck, fashion-obsessed crowd of fashionistas, celebs, designers and stylists who were there to see an assemblage of great fashions by designers that haven’t been featured together in one room except for perhaps –either an awards show OR Divine Design (and that’s just a guess!)
This exclusive event featured Hollywood’s hottest young stars working the catwalk, wearing exclusive new couture creations from the hottest new –and established– designers.
PLUS they were wearing Pat McGrath’s trend-setting couture makeup looks
at the coolest location for a GREAT cause– Clothes Off Our Back— the charity fundraiser for children started by Jane Kaczmarek and Bradley Whitford –ALL for a great cause–an auction of the great clothing worn that night by a "who’s who" of actresses.
Hosted by Max Factor "FACE" and Spokesmodel, Carmen Electra, this event was showcasing the fashions of local LA designers Kevan Hall, David Meister, Elsie Katz, Dina Bar-El, Lloyd Klein, Arden B, Trina Turk, Mon Atelier, Louis Verdad, Cosa Nostra (Jeff Sebelia), Rachel Palley,and Sue Wong. Stuart Weitzman donated all the shoes for the event! All donated at least one to three items to be modeled by actresses like
Allison Sweeney
Beau Garrett
Noureen DeWulf
Kristin Cavallari
Kristen Bell
Denise Richards
Nadine Velazquez
Olivia Wilde
Autumn Reeser
Melinda Clarke
Guilana DePandi
and
Carmen Electra!!
We were lucky enough to snag celebrity stylist and costume designer Barbara Palmer to be our "reporter undercover" at this amazing event so we have her "reporters notes" of what was going on at Social Hollywood.
"There were tons of people at this event– and there were three lines we had to get through. First was the check-in line which wasn’t crowded and moved quickly.
The second line was to get into Social Hollywood where everyone was sheparded into the bar area (beautiful but small) and it was packed! Open bar made it easy to wait and I met the father of designer Rachel Palley whose designs were being featured in the fashion show. He introduced me to Rachel who is only 24 and just beautiful .
We were then escorted into the Fashion Show area which was in the back of Social Hollywood. Who would have known it was there?
Max Factor Eye Quad Look
It was a gorgeous very high platform runway done in shiny black. It looked like patent leather. Everything was done in black and white. There were so many people that they added more chairs and even had standing room.
Carmen Electra spoke and introduced Jane Kaczmarek who thanked everyone for coming and participating in this event in support of Clothes Off Our Backs Charity. Ken Paves was also introduced as well.
I was in the second row so was directly across from Rachel Palley, her dad and Kevan Hall. The show finally started at 9:25 and got a bit of a wobbly start because that black "patent" runway really was patent and very slippery. It was so slippery that the actress/models removed their shoes and carried them with them as they walked barefoot down the catwalk and then returned to change into the next outfit.After the fashion show was completed, we were escorted to upstairs to have more drinks and tons of yummy appetizers like sliders (tiny mini hamburgers for which Social Hollywood has a well-earned rep for having the best around), spring rolls and smoked salmon on flatbread. People were there well past 10:30 when I departed.
The goody bag was a lovely bag chock full of Max Factor cosmetics and their new mascara!
There is a sweepstakes going on for the Rule the Runway in conjunction with the launch of the VOLUME COUTURE mascara from MAX FACTOR. You can win a pair of Richard Tyler heels and Max Factor Cosmetics!!!
We would like to thank Max Factor for inviting the LA STORY to this event and also many thanks to Barbara Palmer for being our reporter on the story. This fantastic stylist and costume designer has worked with a slew of celebs from Faye Dunaway to Wendie Malick to Bryce Soderburg/Life House. She’s fab!
Image of Carmen Electra on the catwalk in the blue gown, courtesy of Mark Sullivan/ Wire Image
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