Wednesday afternoon, Drew Barrymore was ceremoniously unveiled as the newest face of CoverGirl Cosmetics. The star and filmmaker will not only find herself in front of the camera launching new products for the company, but also behind the camera as a co-creative director of her first TV commercial for the Brand.
“I am honored to be associated with a brand that has been at the forefront of its industry for almost fifty years,” Barrymore said. “CoverGirl has managed to change with the times, yet stay in touch with women of all ages and backgrounds. To be chosen not only as the newest face of CoverGirl, but to be given the opportunity to be a co-creative director of my first TV commercial is truly amazing.”
“Drew is a wonderful addition to the CoverGirl family and her role — both in front of the camera and behind the scenes as co-creative director — is new and different for the cosmetics industry,” said Esi Eggleston Bracey, Vice President and General Manager, CoverGirl Cosmetics in North America. “We wanted to honor Drew’s passions as a filmmaker and are thrilled she is not only lending her beautiful face to CoverGirl but also lending her artistic talents as the co-creative director of the ad campaign.”
Barrymore’s national print and TV ad campaigns will break in January 2008. This is the first major beauty contract for the actress. She joins CoverGirl spokesmodels Queen Latifah, Christie Brinkley, Keri Russell, Molly Sims and Rihanna as the newest face of the Brand.
Karina Mediate gives us her "on the scene" report.
DREW BARRYMORE signs her first major Beauty Campaign!
Drew looked beautiful in a canary yellow Carolina Herrera, drop waist dress with lime green satin Christian Laboutin shoes; hair was middle-parted,
blond and straight, all Cover Girl make-up.
She was introduced by Esi Eggleston Bracey, (General Manager of CoverGirl in North America). Drew emerged from behind a large movie clipboard that had Take One and her name with the CoverGirl Logo. Drew made
some lovely comments about the history of CG and how excited she is to have been asked to represent such a legendary cosmetic line like Cover Girl Cosmetics.
She mentioned how as a young teenage girl, she had Cheryl Tiegs, Carol Alt Cover Girl ads pasted on her walls. She likes the availability of Cover Girl and confessed that she is a make-up junkie.
When asked why now in her career, she said that in her 30’s, she wanted to feel the best about herself and, saying "embrace what you have been given". Cover Girl has also stepped up and is joining her in her philanthropy,
starting with her schools and books for her Kenya project. There are other charities that she and Cover Girl will cooperate on.
Drew will also be working in tandem with Cover Girl behind the
camers as a co-creative director of her first TV commercial for the Cover Girl brand! Her national print and TV ads for Cover Girl will break in January 2008!
Karina added that she was exceptionally well treated by the Cover Girl contingent and was specifically requested to ask Drew a question-which she asked about her philanthropic activities and how they would involve Cover Girl.. which is happily answered above!
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I like Drew and all, but could we PLEASE just have more Keri Russell!