Hola Chiquitas, hang onto your tv time and don’t totally blow it off this summer because one of the hottest summer shows will be on SOAP.net with a NEW reality series that marries fashion + cosmetics+ Jane Magazine + New York Fashion Week all in show that has 10 episodes!! It’s called The Fashionista Diaries. Buena Vista (Disney division) partnered with GO GO LUCKEY ( Laguna Beach) and HOUR ONE to present this show.
This show will depict the drama– the high and low points of 2 new assistants from 3 different companies: Flirt Cosmetics (a brand from BeautyBank of the Estee Lauder Corp); Jane Magazine (If you have to ask, go buy a copy), and Seventh House PR, a boutique PR firm specializing in fashion and collaborating with Charlotte Ronson’s Fashion Show and AfterParty during New York Fashion Week. You will see the highs & lows, the ups and downs as these six men and women try and make it "happen" (as a career) in these highly competitive industries and companies.
Accoring to Brian Frons, President, Daytime, Disney ABC Television Group. “This is the first of many new series that will originate with Buena Vista and find their way to SOAPnet.”
General Manager, SOAP.net, Deborah Blackwell, was thrilled to have this opportunity to work with such high profiles brands and publications and create a truly unique inside peek into the world of fashion and beauty– as it really plays out during NYFW. Blackwell stated, “We will also be able to work on exciting cross promotional opportunities across all our brands. We’ve had great success with reality programming and this docudrama is a natural progression.”
The assistants and the three companies commingle in a unique way as they try to make it big in the BIG APPLE with high rent apts, long hours and a crazy life that is a blur of work and social. Each is involved in the launch of the Charlotte Ronson NYFW event –a priority project– that can pit the assistants against each other or teach them to team up to get the job done while impressing the boss and not get fired before the big event. The series will conclude in September alongside New York’s Fashion Week.
It’s reality tv for the real fashionistas and those who wonder what it’s all about!
Check this out!
Stevie Wilson
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