Fashion Against Aids: H&M Partners with Designers, Musicians to Focus on Awareness !!

H&M has launched “Fashion Against Aids” . H&M and Designers Against AIDS are joining forces in the battle against AIDS and are launching a collection for guys and girls together with Rihanna, Timbaland and other well-known designers, musicians and artists.
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Chicks On Speed
The aim is to spread awareness about HIV/AIDS, which affects many young people all over the world.
The collection “Fashion Against AIDS” will be available in H&M’s Divided departments from February 2008.
The idea for this joint venture was initiated by Designers Against AIDS (DAA), a non-profit organization that seeks to mold public opinion through collaborations with fashion designers, musicians and other artists.
The desire behind the collection is to draw attention to and increase young people’s awareness of HIV/AIDS. Twelve million people in the 15-24 age group are now infected with the virus.
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Katherine Hamnett
The artists donated their services, and 25 percent of the proceeds from the collection will go to HIV/AIDS prevention projects around the world. This will be coordinated by DAA and YouthAIDS, Population Services International’s HIV/AIDS prevention initiative, which reaches more than 600 million young people in 60 countries.
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Rihanna
The collection features T-shirts, tank tops and hooded sweaters. All the garments feature an original print, and the neckline label carries the name of the designer.
Some of the prints are subtle and “whisper” the message such as Good Charlotte’s design which includes a young couple under a red umbrella.
Other prints raise their voices, including Katharine Hamnett’s “Use a Condom!” and “Stop and Think” messaging in big, black, block lettering. Tiga’s checkered print calls for quiet reflection, highlighting multiple squares in a different color to represent those that are living with HIV/AIDS.
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Good Charlotte
The message behind the campaign is summed up by Henrik Vibskov’s print design which states, “Be aware – it is still happening.”
Be aware, spread awareness! Head into H&M stores and BUY the clothing items. — buy more than one and give one as a gift. Some would make great Valentine’s gifts too.
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Rufus Wainwright


The collection features T-shirts, tank tops and hooded sweaters. All the garments feature an original print, and the neckline label carries the name of the designer.
Some of the prints are subtle and “whisper” the message such as Good Charlotte’s design which includes a young couple under a red umbrella.
timbaland.jpg
Timbaland
Other prints raise their voices, including Katharine Hamnett’s “Use a Condom!” and “Stop and Think” messaging in big, black, block lettering. Tiga’s checkered print calls for quiet reflection, highlighting multiple squares in a different color to represent those that are living with HIV/AIDS.
The message behind the campaign is summed up by Henrik Vibskov’s print design which states, “Be aware – it is still happening.”
ziggymarley.jpg
Be aware, spread awareness! Head into H&M stores and BUY
Ziggy Marley
The clothing items. — buy more than one and give one as a gift. Some would make great Valentine’s gifts too.
Stevie Wilson

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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