Well Above Average’s Stella test-drove NUDE a new organic skincare line from the UK.. Before you start yawning, you need to read this post because if you are a skincare junkie or happen to be looking for something much more effective, this is the line for you!!
Here’s the thinking on this line– which is spot on when it comes to nailing down the situation in organic skincare.
Stella’s commentary about natural skincare
It’s all well and good to be eco-conscious and into organics, but when it comes to skincare it’s usually been a choice between natural products that are wholesome and healthy, or cutting-edge chemical concoctions that actually WORK. Peace, love and granola is an admirable sentiment, but when you’re fighting the signs of the times (fine line, wrinkles, age spots) you need something with a bit more oomph than jojoba oil. At least that’s what the clientele of Bryan Meehan, former owner of Fresh & Wild (the U.K. equivalent of WholeFoods), was telling him. His health-conscious customers were stocking up on organic produce, but going elsewhere to buy skincare laden with the types of chemicals they assiduously avoided in their diet.
Which inspired Meehan to come up with nude, a line of skincare that is effective, eco-friendly and comprised of supremely luxurious ingredients.
Which inspired Meehan to come up with nude, a line of skincare that is effective, eco-friendly and comprised of supremely luxurious ingredients.
The result was NUDE
One of the most important points that both NUDE and Stella talk about is effectiveness.
Philosophy is one thing–but nude has clinical studies to back up their claims. Try getting THAT from a bottle of jojoba oil!
This is a must read blog post– and a must see, and MUST HAVE skincare line.
It’s hot on my list of things to test drive.
Stevie Wilson
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