Christina Adams, noted writer, author, and jewelry aficionado wrote an earlier post about Jennaviv and ThePassionateCollector.com
![logoTPC[1].gif](http://www.la-story.com/upload/2008/10/jennaviv_jewelry_line_makes_a_splashy_debut_for_pa/logoTPC%5B1%5D.gif)
The Passionate Collector is a company devoted to jewelry, run by a woman who loves jewelry and wants to make purchasing it easy for guys and girls. Susan Shieldkret, who launched the firm in 2005, aims to provide high-quality, well-designed jewelry on the internet while offering customers the secure feeling provided by a department and specialty jewelry stores. Recently she added a new line for women and a helpline for men who want to give jewelry as a gift
Purple Bead and Sterling Silver Bracelet
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Shieldkret is confidently unveiling the new JennaViv line, which features fine gold, diamonds and other jewelry made in Europe. JennaViv is found alongside a wide array of other fun and fashionable website items ranging in price from $5 to $20,000. She and her staff are extremely accessible, offering a promptly answered phone number, detailed explanations of the jewelry, and a well-photographed website including a sale section.
“If we can help someone make a decision that works for them, we are more than happy to talk to them on the phone. We really enjoy that,” she says.
Gold Reef Earrings
The company’s new website devoted to men, www.guysguidetojewelry.com, has just launched. Although it has a small men’s line, its main function is assistance.
“It will help guys to feel confident with jewelry purchases for women. They dread it and they need to know that it’s worth it and it makes someone happy. We’re trying to end the pain of these purchases,” she says laughingly. “They can get it done efficiently, or we can walk them through it. We want people to be happy.”
www.guysguidetojewelry.com
www.thepassionatecollector.com
Bio: Christina Adams enjoys sparkly things in Orange County, California. She’s the author of A Real Boy: A True Story of Autism, Early Intervention and Recovery (Penguin). Her recent engagement is featured in the Fall issue of The Autism File Magazine. www.christinaadamswriter.com
LA-Story.com thanks Christina Adams for her trend-spotting and coverage of this new site and line. She’s always got her eye on what’s hot!
Stevie Wilson
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Wow, the Gold Reef earrings are great! Really unique! I’m not a big fan of buying jewelry from a department store. I like to have a personal touch too which is why I really like All Wired Up jewelry. Their work is really unique and made with eco-friendly materials. They are a husband and wife team who have always been more than willing to talk about their work and answer any questions. You can find them online at http://www.allwiredupjewelry.com.